Sales Head – Cabling & AV

Position:Sales Head Cabling & AV

Organisation :Proactive Data Systems Pvt. Ltd.,

Locations:Bangalore

Experience: 12-15Years

Budget: 25LPA 85:15

Joining time: immediate to 30 days

Work Mode:

Position Overview

Sales Head Cabling & AV (India)

Key Responsibilities

1. Strategic Leadership

-Develop and execute Pan-India growth strategy for Cabling, AV & Workspace Transformation.

-Lead and mentor regional sales teams, set revenue targets, and drive performance reviews.

-Build a strong national presence across enterprise, commercial real estate, and data center markets.

-Ensure strong funnel health, forecasting accuracy, and YoY revenue growth.

2. Business Development

-Identify and penetrate high-potential segments: IT/ITES parks, BFSI, Manufacturing, Pharma, Retail, Data Centers, Co-working, Education & Large Campuses.

-Build senior-level relationships with Admin, Real Estate, IT Infra, Projects, and Procurement heads.

-Drive multi-site rollout projects and large turnkey opportunities.

3. OEM & Channel Ecosystem Management

Cabling OEMs: CommScope, Panduit, Molex, R&M, Belden, Legrand, Schneider Actassi, Nexans, D-Link.

Grow alliances with AV OEMs: Crestron, QSC, Biamp, Samsung, LG, Barco, Poly, Logitech.

-Run OEM-backed sales plays, incentive programs, and joint GTM campaigns.

-Manage distributors, PMCs, real estate consultants, and AV/cabling contractors.

4. Solutioning & Pre-Sales Collaboration

-Work with Pre-Sales to design structured cabling, AV integration, displays, LED walls, and workspace automation solutions.

-Lead tender participation, BOQ reviews, value engineering, and commercial proposals.

5. Financial, Operational & Governance Oversight

-Own the P&L for the Cabling & AV vertical.

-Drive pricing discipline, margin improvement, and collection hygiene.

-Review weekly pipeline, ensure accurate forecasting, and streamline sales operations.

6. Team Building & Capability Development

-Recruit and develop high-performing regional sales teams.

-Conduct regular training on cabling standards (BICSI), AV technologies, and competitive landscape.

-Foster a culture of consultative selling, customer obsession, and accountability.

Key Skills & Experience Required

-1018 years in Cabling, AV, Workspace Technology, or Physical Infrastructure Systems.

-Strong network with OEMs, PMCs, General Contractors, RE developers, and enterprise customers.

-Deep knowledge of structured cabling standards & AV technologies.

-Strong commercial negotiation and deal-structuring skills.

-Excellent communication and leadership qualities.

KPIs

-Revenue vs. target

-Gross margin %

-OEM-aligned revenue contribution

-Win rate / conversion ratio

-Strategic account growth

-Collections & DSO

-Sales team productivity & capability

Education

- Bachelor's Degree in Engineering/Technology/Business preferred.

- BICSI, CTS, or OEM certifications are added advantages.

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Regards,

Rajesh Kumar

AAYAM CONSULTANTS

Cell: - 9311232179/ 7011595674

Email id: - [HIDDEN TEXT]