Sales Engineer

JOB DESCRIPTION – SENIOR SALES EXECUTIVE Department: Sales & Business Development Industry: Industrial Automation & Electrical Projects Location: Kolkata Position Type: Full-time No. of Positions: 01   POSITION OVER VIEW:   We are looking for an experienced Senior Sales Executive with strong exposure to Industrial Automation product. The candidate will be responsible for driving revenue growth, managing key industrial clients, developing new markets. This role requires a technically sound sales professional who understands VFDs, PLCs, HMIs, and can confidently interact with plant heads, maintenance managers, OEMs.   KEY RESPONSIBILITIES  1. Sales & Business Development Achieve monthly, quarterly, and annual sales targets for automation products and projects. Identify and develop new customers and industries including: Lift & Elevator industry Solar power plants Rice mills Cold Storage Crushers & material handling Other industrial automation segments Generate and convert qualified leads into confirmed orders.   2. Product & Solution Selling Promote and sell: Variable Frequency Drives (VFD) Programmable Logic Controllers (PLC) Human Machine Interface (HMI) Control Panels (MCC, PCC, PLC Panels) Understand customer processes and propose optimized automation solutions. Conduct technical discussions, product demonstrations, and presentations at customer sites.   3. Proposal & Commercial Activities Prepare and submit: Techno-commercial proposals Costing & pricing strategies BOQs and quotations Negotiate prices, delivery schedules, payment terms, and order closures. Follow up for order finalization and payment collection. REQUIRED SKILLS & COMPETENCIES   Technical Skills Strong knowledge of: Industrial Automation products (VFD, PLC, HMI) Basic understanding of industrial processes   Sales & Communication Skills Excellent negotiation and closing skills Strong verbal and written communication Ability to handle C-level / senior plant personnel Customer-focused and solution-oriented mindset   QUALIFICATION & EXPERIENCE Qualification: Diploma or Degree in Electrical / Electronics / Instrumentation / Automation Engineering Experience: 5 to 10+ years in: Industrial Automation Sales OEM / System Integrator / Panel Builder sales Industry Exposure Preferred: Lift, Solar, Rice Mill, Crusher, Manufacturing, Process Industries   COMPENSATION & BENEFITS Salary: ₹50,000 – ₹60,000 per month (Fixed) Incentives: Performance-based incentives (if applicable)   IDEAL CANDIDATE PROFILE (SUMMARY) ✔ Technically strong automation sales professional ✔ Proven track record in industrial product & project sales ✔ Comfortable with field sales and client meetings ✔ Target-driven and self-motivated ✔ Ready to grow business independently