Sales And Marketing Specialist

Company Description

IIHM Institute of Pastry and Culinary IIPC a part of International Institute of Hotel Management (IIHM) is a leading institution in the field of Hospitality Management Education and Training. Founded in 1994, IIHM offers students the opportunity to earn an International Degree in Hospitality Management through collaborations with renowned universities in the UK and the US. With campuses in India and Bangkok, IIHM provides students with the flexibility to study at various locations and launch their careers in the global hospitality industry.

Job Purpose

To promote the institute’s courses and programs, drive student admissions, strengthen brand presence, and build long-term relationships with students, parents, schools, colleges, and corporate partners.

Key Responsibilities

Sales & Admissions

• Achieve admission/enrollment targets set by the institute.
• Counsel prospective students and parents on courses, fee structures, and career opportunities.
• Handle inquiries (walk-ins, calls, emails, social media leads) and convert them into admissions.
• Build strong relationships with schools, colleges, corporates, and consultants for lead generation.
• Organize seminars, workshops, and open-house sessions to promote programs.

Marketing & Branding

• Plan and execute marketing campaigns (print, digital, outdoor, events) to increase visibility.
• Manage social media pages, digital campaigns, and website updates to attract leads.
• Develop promotional materials such as brochures, presentations, banners, and advertisements.
• Coordinate with media agencies, event organizers, and vendors for promotions.
• Ensure consistent branding across all communication platforms.

Business Development

• Identify and explore new markets, tie-ups, and collaborations for student outreach.
• Represent the institute at education fairs, exhibitions, and corporate events.
• Develop partnerships with schools, coaching centers, and corporates for referrals.

Reporting & Analysis

• Track daily/weekly leads, inquiries, and conversion ratios.
• Prepare sales reports and suggest strategies to improve admissions.
• Monitor competitor activities and recommend innovative strategies.

Qualifications & Skills

• Bachelor’s degree (MBA in Marketing/Sales preferred).
• 2–5 years of experience in Sales & Marketing, preferably in the education sector.
• Excellent communication and interpersonal skills.
• Strong negotiation and counseling abilities.
• Knowledge of digital marketing, social media, and CRM tools is an added advantage.
• Result-oriented with the ability to meet admission targets.

Key Competencies

• Passion for education and student development.
• Ability to work under pressure and achieve deadlines.
• Strong presentation and public speaking skills.
• Good team player with leadership qualities.
• Innovative thinker with problem-solving attitude.

Knowledge of Pastry Arts & Culinary will be a strong advantage