Sales and Marketing Executive

About Northgate Education:
Northgate Education is a premium study abroad consulting firm focused on undergraduate admissions for the USA and UK. We work with driven, ambitious students and families who value clarity, ethics, and results. Our brand voice is professional, credible, and student-centric — and our marketing must reflect the same.

Role Overview:
We are hiring a Digital Marketing Executive who can independently manage and execute SEO strategies, Google Ads campaigns, and targeted social media marketing. This is a performance-oriented role that requires expertise, accountability, and content alignment with our brand’s values.

Candidates must have a clear understanding of marketing high-trust services (not mass products), and must know how to generate qualified leads without clickbait, false promises, or overused gimmicks.

Key Responsibilities:

• Plan, execute, and optimize SEO strategies (on-page, off-page, and technical) to improve search rankings
• Manage and optimize Google Ads campaigns for lead generation, ensuring high ROI
• Develop and schedule content for Instagram, Facebook, twitter, LinkedIn, and other platforms
• Track campaign performance and report on key metrics weekly
• Ensure all marketing content is aligned with the tone, ethics, and positioning of Northgate Education
• Coordinate with design and content teams as needed to create ad creatives, landing pages, and social assets
• Conduct regular competitor analysis and industry research

Mandatory Requirements:

• Minimum 2–3 years of hands-on experience in SEO, Google Ads, and social media marketing
• Proven ability to generate and convert leads for premium services or educational brands
• Strong understanding of keyword strategy, ad targeting, budgeting, and audience segmentation
• Excellent written English and ability to maintain a professional brand voice
• Ability to work independently, take ownership of performance, and meet campaign goals consistently
• Familiarity with tools like Google Analytics, Search Console, Meta Ads Manager, and SEMrush/Ahrefs

Who This Role Is Not For:

• Candidates without real-world experience in running and scaling ad campaigns
• Those expecting to only “post on Instagram” — this is a performance marketing role
• Applicants with generic digital marketing certificates but no results to show

Job Type: Full-time

Pay: ₹10,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Paid time off

Schedule:

• Day shift
• Monday to Friday
• Weekend availability

Supplemental Pay:

• Commission pay

Experience:

• Digital marketing: 3 years (Preferred)

Language:

• English (Required)

Willingness to travel:

• 25% (Preferred)

Work Location: In person