Key Responsibilities:
1. Deliver Financial Targets & KPI Achievement (10%)
- Assist in driving Retail NSV (Net Sales Value) and LTL (Like-to-Like) Growth for the store, focusing on achieving or exceeding targets.
- Ensure execution of FP STR (Floor Plan) and LC STR (Look Collection) as per seasonal goals.
- Monitor Hit Rate and PT Mix to meet specified targets (e.g., PT Hit Rate to 50%).
- Support execution of KPI targets : Conversion, Basket Size (BS), and specific PT mix as per the brand s target.
2. VM Execution Standards & Fashion Quotient Enhancement (15%)
-
Execution of Drops
: Collaborate with the team to execute fashion drops and product discoverability initiatives with 100% adherence
to guidelines, ensuring timely implementation by Friday mornings
. - Drive
store visibility
through impactful VM interventions, elevating store aesthetics and enhancing the customer shopping journey. - Maintain close tracking of weekly sales, implementing necessary action based on sales feedback and performance (e.g., sales tracking and refreshment of displays).
3. Operational Excellence: Execution and Adherence to VM Guidelines (15%)
- Execute
OC (On-Call) Block Rollout
for PT & NPT, ensuring 100% guideline adherence
and executing tasks within defined timelines. -
Track & analyze impact
of VM actions on sales and customer experience, with a goal of achieving 95% execution adherence
. - Ensure all
styling & display guidelines
for SILIBI (Store-in-Store Branding)
and Pop Shops
are executed within timelines and properly monitored. - Maintain sales performance, aiming for
15% YoY increase
in SILIBI and 10% YoY improvement
in Whats Hot Sales.
4. Win in Every Store: VM Execution Excellence (20%)
- Continuously improve the
VMDHI (Visual Merchandising & Display Health Index)
score across the store network, with the goal of improving store execution quality. - Ensure
100% completion
of display tasks as per VM guidelines with OTIF (On-Time In-Full)
execution by Friday mornings
. - Collaborate closely with teams to track store performance and identify areas for improvement, driving results that align with overall store KPIs.
5. Building a Strong, Aspirational Brand through Visual Merchandising (10%)
- Contribute to
GTM (Go-To-Market)
strategies by supporting product displays, enhancing store ambiance, and improving customer engagement. - Ensure the
execution of fashion innovations
that boost conversions and sales, providing data-driven feedback to adjust strategies.
6. VM Asset Management & Store Walk Adherence (10%)
- Ensure
adherence to VM asset management processes
and maintain store standards. - Regularly perform
store walks
and checklist evaluations, with a focus on improving store-level processes. - Meet minimum
VMDHI score
targets, striving for an average of 80%
across stores, and drive improvement in the store checklist score
.
7. Team & Capability Building (10%)
- Participate in the
VM Academy Phase 4 Rollout
, ensuring knowledge transfer and training for store teams, including VM Champs and DMs
(Department Managers). - Provide on-the-job training and mentoring for VM associates, ensuring they are equipped with the necessary skills to execute displays to the highest standard.
- Maintain a focus on
safety, talent management, and digital adoption
to build a stronger and more capable team.
8. VM Reporting & Feedback (10%)
- Support regular
reporting
and analysis of store display performance, identifying key trends, areas for improvement, and opportunities to elevate store presentation. - Ensure
timely submission of reports
and adherence to performance tracking schedules.
Skills and Qualifications:
-
Education:
Recent graduate (preferably with a degree in Visual Merchandising, Fashion Design, Interior Design, or related fields). -
Experience:
No prior retail merchandising experience required; however, any internship or relevant project experience in merchandising or design is a plus. -
Creativity:
Strong visual sense and passion for fashion and design with attention to detail. -
Tech-Savvy:
Familiarity with design tools is a plus. -
Customer-Focused:
Strong customer orientation and an understanding of how visual merchandising impacts sales and customer behavior. -
Communication:
Strong verbal and written communication skills, with the ability to collaborate across teams. -
Organizational Skills:
Ability to multitask, manage time effectively, and meet deadlines under pressure. -
Adaptability:
Ability to quickly adjust to changing priorities and store needs in a dynamic retail environment.
