Retention Marketing Executive

As an Email Marketing Executive at Excelohunt Infotech Pvt. Ltd., your primary responsibility will be coordinating and executing email marketing campaigns effectively. You will play a crucial role in supporting campaign planning, execution, and optimization, while also maintaining strong client relationships and contributing to the overall success of marketing initiatives. Having a good understanding of the E-commerce buyer journey, automation workflows, and persuasive copywriting frameworks like AIDA will be essential for this role. Experience in Klaviyo is highly preferred. Responsibilities: - Collaborate with the sales team to gather requirements for email campaigns. - Understand the brand, analyze competitors, and conduct market research for strategic planning. - Develop comprehensive project plans and timelines in the form of a content calendar. - Set up tools, manage email/domain setups, and verify contact information. - Ensure the integration of email marketing strategies with overall marketing objectives. - Strategize and plan email campaigns based on the target audience and marketing goals. - Segment email lists to deliver personalized and targeted content. - Analyze data and insights to optimize future email campaigns. - Execute end-to-end email marketing campaigns, from creation to deployment. - Monitor and analyze campaign performance, providing insights for continuous improvement. - Collaborate with design teams, integrate feedback, and optimize e-commerce flows. - Oversee end-to-end email campaign management, including copywriting, guiding designers, and design implementation. Requirements: - Graduation is a must. - 1+ years of experience in email marketing. - Strong understanding of email marketing tools and platforms such as Mailchimp, Klaviyo, etc. - Sufficient knowledge of E-commerce and Cold email marketing. - Hands-on experience with A/B testing for optimization. - Hands-on experience in Email copywriting. - Proficiency in real-time analytics and post-campaign analysis. - Excellent communication and collaboration skills. - Ability to prioritize tasks, engage in advanced planning, and manage project timelines effectively. - A positive and supportive approach to foster a productive team environment. - Detail-oriented with strong organizational skills. - Ability to manage multiple projects simultaneously. Good-to-Have Skills: - Understanding of the buyer journey and how to tailor emails accordingly. - Knowledge of brand positioning and use of copywriting frameworks like AIDA to enhance campaign effectiveness. - Experience designing and optimizing email automation workflows (e.g., drip campaigns). - Klaviyo experience is a strong plus.,