Posted:1 day ago|
Platform:
Work from Office
Full Time
• Retail Expansion Strategy: Develop and implement a long-term expansion roadmap aligned with the companys growth objectives, including tier 1, 2, and 3 city penetration.
• Market Feasibility Studies: Conduct detailed geographic and demographic research to identify profitable locations based on foot traffic, gold-buying potential, and competitive landscape.
• Location Prioritization: Use data-driven models to determine which markets to enter first and the expected return on investment (ROI).
• Site Selection & Negotiation: Oversee identification, evaluation, and finalization of store locations (leased or owned), including rent negotiations and legal due diligence.
• Vendor Coordination: Manage external agencies and vendors for store build-outsinterior design, branding, IT infrastructure, and security installations
• Regulatory Compliance: Ensure all stores meet local regulatory, tax, and operational compliance before launch, including gold licensing and KYC norms.
• Store Performance Metrics: Track sales per square foot, conversion rates, and average gold acquisition per transaction.
• Cost Efficiency: Ensure capex and opex for new outlets are within defined budgets, and all expansion efforts yield targeted payback periods.
• Reporting: Generate monthly and quarterly expansion performance reports for leadership review.
• Team Building: Hire, train, and manage a team of regional expansion managers, site acquisition specialists, and store rollout coordinators.
• Internal Collaboration: Work closely with operations, HR, marketing, legal, and finance teams to streamline expansion workflows.
• Crisis Handling: Address escalations related to legal, community, or operational issues in newly launched areas.
• Trust Infrastructure: Collaborate with security vendors and branding teams to ensure that every store exudes safety and credibility, including visible safety measures and gold purity assurances. • Brand Compliance: Ensure consistency of customer experience and brand guidelines across all new outlets.
• Digital Expansion Integration: Coordinate physical retail rollout with digital marketing campaigns and app based customer acquisition.
• Analytics & AI Tools: Use predictive analytics to forecast demand and refine expansion targeting.
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