Regional Visual Merchandiser

Unique Job Role

Function

Job Details To define and design visual merchandising displays for the region and installation of the visual merchandising displays as per the corporate guidelines to aid the promotion and sales of the products External Interfaces

Internal Interfaces

• Vendors
• Audit agencies
• Dealers and Franchisees
• Retail team
• Marketing Team
• Purchase Team
• Job Requirements EducationGraduation in design from a premiere college
• Relevant Experience3- 4 years of relevant experience in vendor management
• Behavioural SkillsInnovative thinking
• Adaptability & flexibility
• Decision making
• Entrepreneurial drive
• Ability to influence to make impact
• Accountability
• Service orientation
• KnowledgeKnowledge of materials
• Knowledge of vendors
• Knowledge of aesthetics
• Trends in visual merchandising
• Project management

1. Process ContributionsP rocess ContributionProcess OutcomePerformance Measure Marketing : Visual Merchandising : Visual Merchandising PlanningProvide the required regional inputs for the development of the Visual Merchandising calendar and plan

• Inputs for VM calendar
• Adherence to timelines & guidelines

1. Marketing : Visual Merchandising : Visual Merchandising DesignDesign the concept in aligned with the brief and art work from the corporate team within the agreed timelines
2. Liaison with the vendors in the design of the prototype as per the concept and the specifications
3. Evaluation of the prototype with the corporate team, provide recommendations for iterations (if needed) and garner requisite approvals
4. Presentation of the concept to the marketing team, make necessary iterations (if needed) based on the feedback and represent it to the brand for approval
5. Develop the specifications for the approved concept aligned to the agreed budget and brief the Proto Coordinator regarding the specifications
6. Review the prototype and provide the inputs to ensure that the prototype is in line with the specifications and the concept to ensure approval from the marketing team

• Concept design & finalisation
• Vendor selection
• Prototype evaluation & finalisation
• Technical specification for the approved concept
• Adherence to timelines
• Adherence to brand & product specifications
• Adherence to the budget

1. Marketing : Visual Merchandising : Visual Merchandising ExecutionLiaison with the vendors in the production and delivery of the approved visual merchandising prototypes as per the agreed timelines and budget
2. Develop the training video / manual with detailed specifications to aid the implementation as per the plan
3. Coordinate with appropriate stores in the region in the installation of the VM products as per the training manual and prescribed guidelines
4. Conduct periodic audit of the stores to ensure visual merchandising compliance, prepare and send the audit report to the corporate team

• Production and delivery of goods as per plan
• Training video / manual
• Installation of the product as per the plan
• Compliance Audit report
• Adherence to plan & timelines
• Adherence to guidelines
• % adherence to compliance

Work Experience

Understanding of Aesthetics

Awareness of the Relationship between VM & Display and its Impact on Sales

Cost Consciousness

Quality / Standardisation of execution