Regional Sales Manager Western India

Regional Sales Manager (West)— Toys & EdTech

Company: STEM Play Labs

Location: Mumbai/Pune (extensive regional travel)

Employment: Full-time

About Us

We design export-ready, screen-free STEM toys made in India. Flagship lines: Wonder Briks™ (patent-applied construction system) and Picto Math™ (math card game).

Role Summary

Own revenue and distribution for your region across distributors, modern trade, general trade, and schools. Build the network, land listings, drive sell-through, and report market intelligence.

• Key ResponsibilitiesDistributor development: Identify, appoint, and manage regional distributors; set targets, pricing, and trade terms.
• Retail execution: Secure listings in modern trade & key independents; ensure planograms, visibility, and promotions.
• Schools/B2B: Drive institutional sales (chains, premium schools, activity centers).
• Forecast & CRM: Monthly/quarterly forecasting, funnel hygiene in CRM, beat plans, and secondary sales tracking.
• Team build-out: Hire/coach ASMs/TSIs/promoters; run training and market work-withs.
• Market intel: Report pricing, competition, FOS feedback, and activation ideas.

• What Success Looks Like
• (KPIs) 0–90 days: Appoint 5–8 active distributors; close 50–80 priority outlets; 100% top-10 city coverage in region.
• By 6 months: Achieve ≥90% of quarterly target; top-25 doors with visibility assets; school program launched in ≥3 cities.
• Run rate: Forecast accuracy ±15%; secondary/primary ratio ≥ 0.8; CRM compliance 100%.
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• Requirements
• Experience: 5–10 years in FMCG/Toys/Stationery/Ed-toys; proven distributor & MT relationships in region.
• Commercial: Strong P&L, pricing, trade schemes, collections, and compliance.
• Execution: Hands-on market working, launches, demos, events; comfortable with weekend activations.
• Language: English + key regional language(s) (e.g., Hindi, Marathi, Gujarati)
• Tools: CRM/Excel/PowerPoint; driving license preferred.

• Nice to Have
• Prior Toy/STEM/educational category experience; school channel relationships; promoter team management.

Compensation & Benefits

Competitive fixed + performance incentives, travel reimbursement, benefits, and rapid growth path (e.g., National Sales Manager track).

How to Apply

Fill the attached Google link : https://docs.google.com/forms/d/e/1FAIpQLSdcPz1jlyti_cCk5aWE37GaXpUjct6qZkoGXVMfb5j4jb_35Q/viewform?usp=preview

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