Regional Sales Manager

About Ignite Life

Ignite Life is a leading distributor of world-class fitness equipment brands in India, including SHUA (official Olympic partner), Panatta (Italy), Eleiko (Sweden), Booty Builder (Norway), and our in-house brand VFit. We cater to top gyms, luxury hotels, corporates, and sports institutions across the country.

Role Overview

We are looking for a dynamic and motivated Regional Sales Manager (RSM) to oversee sales operations in a designated region. The ideal candidate will be responsible for generating new leads, managing existing accounts, driving revenue growth, and building strong customer relationships in the fitness and wellness industry.

Key Responsibilities

Develop and execute a regional sales strategy to meet targets

Build and maintain strong relationships with gyms, hotels, architects, and institutional buyers

Generate new leads through cold calls, field visits, and referrals

Collaborate with marketing to execute regional campaigns and activations

Deliver product presentations and coordinate demos with potential clients

Stay updated on product features and market trends

Provide accurate sales forecasts and market feedback to senior management

Ensure smooth coordination with service and operations teams for after-sales support

Requirements

4–6 years of proven experience in B2B Sales (fitness equipment, healthcare, or capital goods preferred)

Strong communication, negotiation, and presentation skills

Self-motivated, target-driven, and customer-focused

Ability to travel extensively within the assigned region

Bachelor’s degree in Business, Marketing, or related field (MBA preferred)

Why Join Ignite Life?

Work with globally recognized fitness brands

Opportunity to grow within a fast-expanding organization

• Be part of India’s transformation in the fitness and wellness industry