Regional Sales Manager – Maharashtra & Goa

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About the Role

Regional Sales Manager

Key Responsibilities

• Develop and execute regional sales strategies to achieve revenue, volume, and market share targets.
• Lead and mentor a team of Area Sales Managers, Sales Officers, and Distributor Partners to ensure strong market execution and channel performance.
• Expand General Trade (GT), Modern Trade (MT), and HoReCa channels by appointing and developing Super Stockists and Distributors.
• Manage P&L for the region — oversee forecasting, budgeting, and profitability improvement initiatives.
• Identify new market opportunities and drive brand penetration across traditional and emerging channels.
• Collaborate with the marketing team on ATL/BTL activities to enhance visibility and consumer engagement.
• Monitor competitor activities and recommend tactical interventions for market advantage.
• Drive operational excellence through efficient coverage, distribution, and execution plans.
• Ensure strong business relationships with key accounts, institutional partners, and trade networks.

Desired Candidate Profile

• Graduate in Commerce / Business Management or equivalent (MBA preferred).
• 4–10 years of proven sales experience in FMCG, Beverages, or Packaged Foods (Regional or Senior Area Manager level).
• Expertise in setting up and scaling sales & distribution infrastructure across multiple territories.
• Strong leadership, negotiation, and analytical skills.
• Proven ability to manage P&L, drive growth, and deliver consistent performance.
• Excellent communication, team management, and problem-solving abilities.
• Must be willing to travel extensively within Maharashtra & Goa.

Why Join Lucofast

• Fast-growing hydration and functional beverage brand with a strong market presence.
• Opportunity to lead and shape regional growth strategy.
• Performance-driven culture with entrepreneurial autonomy.
• Attractive compensation and growth-oriented environment.