Sales Executive – FMCG (Hydration & Beverage Category)

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About the Role

Sales Executive

You will play a pivotal role in driving primary & secondary sales, activating outlets, and ensuring strong visibility for Lucofast in your assigned region.

Key Responsibilities

• Achieve monthly sales, revenue, and distribution targets for assigned territories.
• Expand Lucofast’s retail footprint by onboarding new retailers, wholesalers, and distributors.
• Ensure

  product availability, visibility, and merchandising

  across all mapped outlets.
• Execute trade marketing initiatives, in-store activations, and promotional programs.
• Maintain strong relationships with retailers, distributors, and stockists.
• Track competitor activities and share actionable market insights.
• Monitor stock levels and ensure smooth supply-chain coordination.
• Submit daily sales reports (DSR), beat plans, and activity updates.
• Support Area Sales Manager in driving strategic executions and market expansion.

Desired Candidate Profile

• 1–4 years of FMCG sales experience (Beverages, Packaged Foods, Snacks, Hydration preferred).
• Strong understanding of GT/HoReCa retail landscapes.
• Excellent negotiation, communication, and field execution skills.
• Target-driven, disciplined, and comfortable with extensive fieldwork.
• Ability to thrive in a fast-paced, entrepreneurial environment.
• Two-wheeler preferred for daily market visits.

Why Join Lucofast

• Fast-growing hydration brand redefining the beverage category.
• Opportunity to grow into ASM/Key Account roles as the region scales.
• Performance-driven rewards, incentives & career development.
• Work with a young, ambitious, high-energy team.