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Aditya Birla Insulators
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Regional Franchise Manager - Mumbai

Regional Franchise Manager - Mumbai

Aditya Birla Insulators

5 - 8 years

7 - 10 Lacs

mumbai

Posted:None| Platform:

Apply

Skills Required

promotional campaigns training retail lead generation usage sales compliance focus business planning customer experience

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Purpose:

To develop and Implement Franchise Strategy

To Deliver superior Customer experience through Retailing interventions

KRA

Key Result Areas

Supporting Actions

Conversion to Franchise Stores.

Convert existing top dealers to Franchise stores by effectively communicating value proposition for Franchise Stores.
Develop and maintain list of potential Franchise partners.

Store set up & Upgrades.

Coordinate with executing agency, Franchise Partners, Sales team for in-time / in cost set up of Franchise stores.
Execute Franchise Store Launch plan
Ensure timely upgrades for the Franchise Stores.

Business Planning for the Franchise Partner

Develop Joint Business Plan for the Franchise Partner with focus on route to profitability
Prepares quarter-wise activity plan for the Franchise
Coordinates with Central teams / Sales teams to ensure adherence to Business plan.

Support Delivery of All Marketing & VM Campaigns

Monitors effectiveness of VM arrangement at stores and recommends changes.
Executes Marketing/ promotional campaigns for the Franchise Partner.

SOP compliance and Training. Conversion to Franchise Stores

Executes Marketing/ promotional campaigns for the Franchise Partner.
Training of Franchise partners for retailing systems and policies.
Ensure SOP compliance for Lead generation, conversion
Drive Retailing agenda POS usage, customer feedback capture through retailing team at Franchise Partners.

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