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Birla Opus
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Regional Franchise Manager - Mumbai

Regional Franchise Manager - Mumbai

Birla Opus

0 years

0 Lacs

maharashtra india

Posted:1 month ago| Platform:

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Skills Required

strategy planning support marketing effectiveness compliance training drive capture

Work Mode

On-site

Job Type

Full Time

Job Description

Job Purpose

To develop and Implement Franchise StrategyTo Deliver superior Customer experience through Retailing interventionsKRA

Key Result Areas

Supporting ActionsConversion to Franchise Stores.

Convert existing top dealers to Franchise stores by effectively communicating value proposition for Franchise Stores.
Develop and maintain list of potential Franchise partners.

Store set up & Upgrades.

Coordinate with executing agency, Franchise Partners, Sales team for in-time / in –cost set up of Franchise stores.
Execute Franchise Store Launch plan
Ensure timely upgrades for the Franchise Stores.

Business Planning for the Franchise Partner

Develop Joint Business Plan for the Franchise Partner with focus on route to profitability
Prepares quarter-wise activity plan for the Franchise
Coordinates with Central teams / Sales teams to ensure adherence to Business plan.

Support Delivery of All Marketing & VM Campaigns

Monitors effectiveness of VM arrangement at stores and recommends changes.
Executes Marketing/ promotional campaigns for the Franchise Partner.

SOP compliance and Training. Conversion to Franchise Stores

Executes Marketing/ promotional campaigns for the Franchise Partner.
Training of Franchise partners for retailing systems and policies.
Ensure SOP compliance for Lead generation, conversion
Drive Retailing agenda – POS usage, customer feedback capture through retailing team at Franchise Partners.

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