Regional Director - Sales

Key Responsibilities

1. Revenue Growth & Sales Strategy

• Develop and execute a go-to-market strategy for the US region to achieve aggressive

revenue targets.

• Build and scale a high-performing sales team to optimize lead conversion.

2. Cost Ownership

• Own the cost for the US market, ensuring cost efficiency, profitability, and revenue

growth.

• Manage customer acquisition costs (CAC), marketing budgets, and operational

expenses to improve unit economics.

• Collaborate with the finance team to forecast, budget, and optimize regional financial

performance.

3. Market Expansion & Business Development

• Identify and pursue strategic partnerships with institutions, corporates, and educational

bodies.

• Analyze market trends, competitor strategies, and customer preferences to refine

offerings.

• Develop pricing strategies based on demand, competition, and cost considerations.

4. Team Leadership & Performance Management

• Build, mentor, and lead a high-impact sales team, fostering a culture of accountability

and excellence.

• Set clear KPIs, monitor team performance, and drive continuous improvement.
• Collaborate cross-functionally with marketing, product, and operations teams to align

sales strategies with business objectives.

5. Customer Success & Retention

• Improve customer satisfaction and retention through personalized engagement and

data-driven insights.

• Work closely with customer success teams to ensure high renewal rates and long-term

partnerships.

What will make you fit for the role

Pre-requisites:

• 10+ years of sales leadership experience, preferably in the EdTech, SaaS, or online

education sector.

• Proven track record of owning and growing a regional P&L with strong cost

management.

• Hands-on experience in B2B and B2C sales, including partnerships with universities,

corporates, and institutions.

• Strong analytical mindset with experience in financial forecasting, budgeting, and

optimizing customer acquisition costs.

• Excellent leadership, communication, and negotiation skills.
• Experience working in a fast-paced, high-growth startup environment is a plus.