Qualitative Researcher

Company Description

Beacon Martech specializes in providing comprehensive B2B solutions designed to drive business growth, increase revenue, and enhance brand value. By creating tailored strategies and forming strategic partnerships, we support companies in achieving their goals in a competitive market. Our team is dedicated to delivering measurable results that foster sustainable business success. Together, we work to empower organizations to navigate and excel in today's dynamic business environment.

Role Description

This is a full-time, on-site role at our office in Pune for a Qualitative Researcher. The role involves conducting in-depth market research to analyze consumer behavior and industry trends, performing ethnographic studies, and gathering qualitative data to generate actionable insights. Daily tasks may include designing and executing research studies, collaborating with cross-functional teams, and contributing to strategic decision-making by presenting findings supported by data analysis.

Qualifications

• Strong expertise in Market Research and Research methodologies
• Proficiency in Analytical Skills for interpreting qualitative data and deriving insights
• Knowledge of Ethnography and experience conducting ethnographic research
• Experience with both Quantitative Research and Qualitative Research methodologies
• Excellent communication and presentation skills to convey findings effectively
• Ability to work collaboratively within a team and independently
• Master's degree in Social Sciences, Behavioral Sciences, Marketing, or a related field is preferred
• Prior experience in B2B research or consultancy is an advantage
  

Interested candidate can share their resume on hr@beaconmartech.com