QA Lead (Digital Marketing)

Location: Bangalore

About the Role:

We are seeking a highly experienced QA Lead to oversee quality assurance for our marketing campaigns.

This individual will play a critical role in ensuring flawless execution of digital campaigns, with a special focus on email marketing.

The ideal candidate has extensive QA experience in marketing campaign testing, strong attention to detail, and the ability to drive issues to resolution.

Responsibilities

· Lead QA efforts across digital marketing campaigns, with an emphasis on email and cross-channel execution.

· Develop, maintain, and execute QA checklists to ensure accuracy, compliance, and consistency of campaigns.

· Review campaign builds for rendering accuracy across devices, browsers, email clients, and dark/light modes.

· Identify, document, and manage bugs or defects, and collaborate with campaign managers, developers, and designers to drive resolution.

· Conduct and coordinate User Acceptance Testing (UAT) with stakeholders and end customers.

· Ensure compliance with brand standards, campaign logic, personalization, and deliverability best practices.

· Partner with marketing operations, CRM, and development teams to proactively identify process improvements and enhance QA workflows.

· Mentor and guide junior QA resources or cross-functional teams as needed.

Qualifications

· 5+ years of hands-on QA experience in digital marketing, with a focus on email and multi-channel campaign testing.

· Strong knowledge of QA methodologies, test planning, and defect management.

· Experience with Salesforce Marketing Cloud (SFMC) is highly preferred (but not mandatory).

· Proficiency in campaign rendering, personalization testing, and end-to-end QA workflows.

· Excellent documentation skills with the ability to clearly communicate findings and recommend resolutions.

· Experience in UAT facilitation with business stakeholders or customers.

· Detail-oriented, organized, and able to handle multiple projects simultaneously.

· Strong communication and leadership skills, with the ability to collaborate effectively across tea ms.

Preferred Skills

· Familiarity with marketing automation platforms beyond SFMC (e.g., Adobe Campaign, Marketo, HubSpot).

· Exposure to email deliverability testing tools (e.g., Litmus, Email on Acid).

· Knowledge of HTML/CSS for email and campaign troubleshooting.

Job Type: Full-time

Pay: ₹647,885.30 - ₹2,048,534.65 per year

Work Location: In person