QA Lead (Digital Marketing)

As a highly experienced QA Lead, your role will involve overseeing quality assurance for marketing campaigns, with a special focus on email marketing. Your responsibilities will include: - Leading QA efforts across digital marketing campaigns, especially email and cross-channel execution. - Developing, maintaining, and executing QA checklists to ensure accuracy, compliance, and consistency of campaigns. - Reviewing campaign builds for rendering accuracy across various devices, browsers, email clients, and dark/light modes. - Identifying, documenting, and managing bugs or defects, collaborating with campaign managers, developers, and designers for resolution. - Conducting and coordinating User Acceptance Testing (UAT) with stakeholders and end customers. - Ensuring compliance with brand standards, campaign logic, personalization, and deliverability best practices. - Partnering with marketing operations, CRM, and development teams to identify process improvements and enhance QA workflows. - Mentoring and guiding junior QA resources or cross-functional teams as required. To qualify for this role, you should have: - 5+ years of hands-on QA experience in digital marketing, specifically in email and multi-channel campaign testing. - Strong knowledge of QA methodologies, test planning, and defect management. - Proficiency in campaign rendering, personalization testing, and end-to-end QA workflows. - Experience with Salesforce Marketing Cloud (SFMC) is highly preferred. - Excellent documentation skills to clearly communicate findings and recommend resolutions. - Experience in UAT facilitation with business stakeholders or customers. - Detail-oriented, organized, and capable of handling multiple projects simultaneously. - Strong communication and leadership skills for effective collaboration across teams. Preferred Skills: - Familiarity with marketing automation platforms beyond SFMC (e.g., Adobe Campaign, Marketo, HubSpot). - Exposure to email deliverability testing tools (e.g., Litmus, Email on Acid). - Knowledge of HTML/CSS for email and campaign troubleshooting. This is a full-time position with the work location being in person.,