Public Relations Executive (PR)- Sakinaka

Company is lifestyle-tech startup thats reinventing laundry and styling as part of everyday life. Were building a brand thats smart, stylish, and people-first and now were looking for a PR Executive to make sure the world hears our story.

1. Media Relations

• Build and maintain relationships with journalists, bloggers, editors, and media houses

• Pitch brand stories, new launches, and founder interviews to lifestyle/startup publications

• Draft and distribute press releases, media notes, and coverage reports

2. Brand Storytelling

• Create a strong brand narrative and make sure its consistent across all communication

• Highlight the founders journey, brand values, and impact stories in external communication

• Draft speeches, event notes, and talking points for the leadership team

3. Influencer & Creator Outreach

• Identify and collaborate with influencers (micro & macro) who align with the brand

• Manage gifting/PR seeding to creators and track coverage

• Negotiate deliverables and maintain influencer relationships

4. Event & Activation PR

• Handle PR around brand events, exhibitions, pop-ups, and partnerships

• Coordinate with media to ensure presence at events and post-event coverage

• Manage press kits and photo/video content distribution

5. Reputation Management

• Monitor brand mentions across online and offline media

• Respond to queries, feedback, or crises that may impact the brand image

• Track competitor PR activity and keep Oterri visible in the right spaces

6. Awards & Thought Leadership

• Apply for relevant startup, fashion, or lifestyle awards

• Pitch founders/leaders for panel discussions, interviews, and guest speaker slots

• Position the brand as an industry thought leader

7. Internal & Community PR

• Draft newsletters, announcements, and updates for stakeholders and partners

• Support internal communication for employees, stylists, or ambassadors

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Interested candidate can whatsapp on 7984648886