Property Sales Executive

Professional KRA (Key Result Areas) document for a Property Advisor. KRA – Property Advisor Role Objective: To generate qualified leads through outbound and inbound calling, conduct F2F meetings/site visits, and drive conversions by closing property sales. 1. Lead Generation & Call Productivity Key Responsibilities: Make outbound calls to potential customers interested in property purchase. Qualify leads based on budget, requirements, and readiness to buy. KPI / Targets: Minimum 70 connected calls per day (connected = customer answered & spoke). Maintain lead hygiene and timely updates in CRM. 2. Customer Engagement & MeetingsKey Responsibilities: Engage with prospects to understand needs and propose suitable projects. Schedule and conduct F2F meetings or site visits. KPI / Targets: 1–2 F2F meetings or site visits per day. Maintain high-quality interactions, ensuring customer satisfaction and trust-building. 3. Site Visit ManagementKey Responsibilities: Plan and execute site visits efficiently. Provide complete project walkthrough and pricing details. KPI / Targets: Convert at least 25–35% of qualified prospects to site visits monthly. Timely follow-up post visit and capture feedback. 4. Sales ConversionKey Responsibilities: Follow end-to-end sales cycle from first interaction to closure. Negotiate, resolve objections, and guide customers through documentation. KPI / Targets: Achieve monthly sales target as assigned (e.g., number of bookings or revenue target). Maintain SV → Sale conversion ratio within company benchmark. 5. CRM & ReportingKey Responsibilities: Update all customer interactions, lead statuses, and next actions in CRM. Share daily and weekly activity reports with manager. KPI / Targets: 100% CRM hygiene—no missing entries or follow-up delays. Submit daily productivity report (calls, meetings, SVs, closures). KPI / Targets: Zero compliance issues or customer escalations. Maintain a professional and customer-first approach.