4 - 9 years
10 - 13 Lacs
Posted:5 hours ago|
Platform:
Work from Office
Full Time
Basic Responsibilities
Activities
- Create and maintain sales funnel of retail project sites (Non-Individual House Builders)
- Create lead via meeting/calling builders, architects and contractors (identified Customer Mapping List and beyond)
- Create leads via cold calling & indexing for trade projects
- Follow up on the trade projects leads generated (through cold calling, entered by SE/ISR, Contractors) within first contact TAT of 24 hours
- Pitch product features, provide demo & pitch our brand. Schedule consultation with technical services if needed at the site.
- Schedule consultation with technical services if needed at the site.
- List down the key influencers (procurement, design, quality) apart from builder/contractor/architect on the site.
- Classification of leads as Warm/Hot/Cold at any point in time with next contact timeline mentioned
- Maintain healthy conversion ratio in the identified lead funnel; conversion ratio to be defined based on source of leads
- Converted leads to be assigned to channel partners basis prioritization logic for fullfillment
3. Influencer Management - Builder /Class B+C Architect/ Contractors (GCs & Large Tile Contractors) (Non - Individual House Builders)
- Identify and onboard relevant stakeholders (contractors, architects, builders etc.) with profile to the Customer Master List
- Visit relevant stakeholders at identified frequencies, generate leads which should be added to LMS system
- Educate about tile adhesive category and promote our brand amongst these stakeholders
- Engage with the influencers as per the design engagement model (WIP)
- Push for premium product range; drive participation in influencer program (if launched)
- Maintain detailed reports on specification, conversion and engagement
4. Application Execution
- Ensure proper demos/sampling and application at sites
5. Customer complaint handling
- Resolve complaints within 24 hour TAT; involve Technical services if needed
6. Reporting & documentation
- Update Daily activities as per Daily Route Coverage Plan into the SFA app
- Provide reports based on request"
# of Team Members
Sales Revenue
Production Volumes
Any Other
Digital Literacy Proficiency in data analysis, interpretations, Excel, PowerPoint, Power BI, Salesforce
Critical to Success Factors
(Personality Traits)
Proficient
1. Influencing and persuasiveness - Ability to convince architects, contractors, and project stakeholders; ability to tailors message wherever needed
2. Technical & Product Knowledge - understanding of product features, application methods, and technical superiority
3. Interpersonal & Relationship Management - Good at building and managing relations
4. Problem solving skills: Identifies site-level or application-related issues and recommends effective product or process solutions
5. Communication skills - oral and written communication (including regional language), ability to adapt tone and style to audience
6. Initiative and Drive - Proactively identifies new opportunities, project sites, and potential influencers; acts independently
7. Integrity and professionalism
Experience
1. Collaborative and team-oriented
2. Adaptable and resilient - adjusts quickly to market, customer, and business changes
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