Project Lead - Marketing Strategy (Domestic Business)

Key Responsibilities

Therapy Marketing Enhancement

• Collaborate closely with the assigned therapy area to continuously improve existing marketing practices.
• Ensure marketing activities are fully aligned with business objectives and therapy goals.

Insight Mining & Strategic Mapping

• Extract and analyze actionable market, physician, and patient insights.
• Develop and maintain attribute mapping to inform targeted marketing strategies and differentiated brand positioning.

Brand & Portfolio Planning

• Build robust marketing and brand plans with a competitive edge.
• Strengthen the therapy portfolio and establish optimal product mix rationale.
• Drive tail-end brand optimization to maximize value across the portfolio.

Market Intelligence & Research

• Support strategic and operational decisions through comprehensive market research, data gathering, interpretation, and trend analysis.
• Conduct competitive market intelligence to anticipate competitor moves and shape proactive strategies.

Execution Excellence

• Deliver flawless execution of marketing initiatives in line with defined KPIs, ensuring maximum market reach.
• Proactively raise green/red flags on performance deviations and recommend timely corrective actions.

To Apply:

CV