Project Lead - Marketing Strategy (Domestic Business)

Your role will involve the following key responsibilities: - Collaborate closely with the assigned therapy area to continuously improve existing marketing practices, ensuring alignment with business objectives and therapy goals. - Extract and analyze actionable market, physician, and patient insights for insight mining and strategic mapping. - Develop and maintain attribute mapping to inform targeted marketing strategies and differentiated brand positioning. - Build robust marketing and brand plans with a competitive edge, strengthen the therapy portfolio, and drive tail-end brand optimization. - Support strategic and operational decisions through comprehensive market research, data gathering, interpretation, and trend analysis. - Conduct competitive market intelligence to anticipate competitor moves and shape proactive strategies. - Deliver flawless execution of marketing initiatives in line with defined KPIs, proactively raising green/red flags on performance deviations and recommending timely corrective actions. If you meet the requirements and are interested in this position, please send your updated CV to deepa.gulabvani@cadilapharma.com.,