Programmatic - Sr Associate

We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best.

Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together!

• Manage campaigns on Demand Side Platforms through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads, and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
• Execute Quality Assurance checks.
• Work closely with agency teams to provide insights and recommendations that align with, or enhance, strategy/business goals.
• Understand performance objectives and KPIs to develop successful optimization recommendations
• Proactively learn advanced trading and optimization techniques across all preferred platforms
• Strictly adhere to agreed quality and delivery timelines.

• A full-time graduate degree (Mandatory)
• 1-2 years of experience overseeing programmatic campaigns (e.g., Amazon DSP, DV360, TTD, etc.).
• Practical experience utilizing any one DSP to manage campaigns across diverse inventory.
• Basic troubleshooting skills and a keen eye for detail.
• Familiarity with the digital marketing ecosystem.
• A collaborative mindset and creative thinking ability coupled with analytical aptitude.
• Intermediate level understanding of MS
• Ability to organize and integrate multiple data sources for analysis.