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Programmatic Ads Associate

3 years

0 Lacs

Gurugram Haryana India

Posted:1 day ago| Platform: Linkedin logo

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Skills Required

ads marketing collaboration data drive video metrics frequency analyze tracking planning strategies forecasting regulations management excel analytics communication looker power visualization retargeting certification

Work Mode

Remote

Job Type

Full Time

Job Description

Job Title: Programmatic Ads Associate

Location:

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Experience Level:

Job Type:

About the Role

Programmatic Ads Associate

Key Responsibilities

  • Execute and manage programmatic display and video campaigns across DSPs like DV360, The Trade Desk, and others.
  • Optimize campaigns based on performance metrics such as CPM, CTR, and ROAS.
  • Monitor campaign pacing, frequency, budget delivery, and viewability.
  • Collaborate with creative teams to ensure ad assets meet platform specs and campaign goals.
  • Analyze campaign data to deliver actionable insights and recommendations.
  • Implement tracking solutions and attribution models using tools such as Google Tag Manager and CM360.
  • Contribute to media planning by developing audience strategies, forecasting budgets, and selecting inventory.
  • Stay informed on trends in programmatic advertising, data privacy regulations, and brand safety practices.

Requirements

  • 1–3 years of hands-on experience with programmatic campaign management on leading DSPs.
  • Solid understanding of paid media strategies and digital performance metrics.
  • Proficient in Excel/Google Sheets and familiar with analytics platforms and dashboards.
  • Strong analytical mindset with the ability to interpret data into meaningful insights.
  • Effective communication and collaboration skills across technical and non-technical teams.

Preferred Qualifications

  • Experience with DV360, The Trade Desk, AppNexus/Xandr, or Amazon DSP.
  • Exposure to Looker Studio, Power BI, or other data visualization tools.
  • Understanding of first-party data usage and retargeting strategies.
  • Certification in relevant programmatic platforms or Google Display/Video.

Why Join Us?

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