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Product Owner Loyalty & Engagement

Product Owner Loyalty & Engagement

Western Union

3 - 12 years

25 - 30 Lacs

pune

Posted:23 hours ago| Platform:

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Skills Required

health insurance provident fund customer retention customer experience digital marketing continuous improvement jira financial services travel insurance recruitment

Work Mode

Work from Office

Job Type

Full Time

Job Description

We re looking for a Product Owner Loyalty & Engagement to help drive customer retention, frequency, and value across Western Union s digital and retail channels. In this role, you ll lead the roadmap for loyalty and content-led engagement initiatives ensuring our customers receive timely, relevant, and rewarding experiences. You ll work cross-functionally with design, data, marketing, and engineering to deliver personalized journeys that deepen customer trust and connection. Role Responsibilities

Own and prioritize the product backlog for Content Network and Loyalty initiatives.
Define, launch, and optimize rewards and loyalty programs that increase customer value and repeat transactions.
Deliver personalized content and recommendations that drive engagement across multiple touchpoints (app, web, receipt).
Partner with cross-functional teams to ensure smooth execution and impactful customer experiences.
Use data and experimentation to measure performance, identify opportunities, and drive continuous improvement.
Championing a customer-first mindset that ensures engagement experiences are intuitive, valuable, and aligned to business outcomes.

Role Requirements

Overall, 7-12 years of experience along with 3-5 years of relevant years of experience as a Product Owner or Product Manager in loyalty, engagement, or digital marketing products.
Proven success launching or optimizing loyalty programs, retention campaigns, or gamified experiences.
Strong analytical skills and experience with A/B testing, segmentation, and performance metrics.
Proficiency with Agile development processes and backlog management tools (e.g., Jira).
Strong collaboration and communication skills; able to work across global, cross-functional teams.

What will make you stand out:

Background in financial services, fintech, or global consumer products.
Experience working with personalization or marketing automation platforms.
Understanding of customer lifecycle strategies, engagement KPIs, and content-driven growth models.
Passion for customer experience and data-driven decision-making.

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Product Owner Loyalty & Engagement