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Product Marketing Specialist - Lead

Product Marketing Specialist - Lead

Sprinklr

4 - 8 years

4 - 8 Lacs

bengaluru karnataka india

Posted:1 day ago| Platform: Foundit logo

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Skills Required

gtm strategy customer experience management content development product marketing marketing communication

Work Mode

On-site

Job Type

Full Time

Job Description

Role Responsibilities:

Lead GTM strategy execution across product lifecycle stages.
Translate features into narratives and create enablement content for field teams.
Develop content assets like blogs, whitepapers, and competitive positioning.
Manage BOM, sales enablement materials, and website messaging.

Key Deliverables:

Clear product messaging and positioning documents.
Thought leadership content aligned to market categories.
Sales and field enablement collateral and POVs.
GTM plans and strategic campaign messaging.

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