Product Marketing Specialist

The Marketing Assistant Manager position at a top Stationery company in Kandivali, Mumbai requires a candidate with 4-8 years of experience in product marketing, brand management, and sales. The ideal candidate should have an educational background in MBA and possess a strong understanding of product lifecycle management and marketing principles. As the Assistant Manager of Brand & Product Marketing, you will work closely with the Manager to develop and execute product marketing strategies. Your responsibilities will include coordinating with internal teams, external agencies, and stakeholders to ensure successful product launches and marketing activities. You will be involved in managing day-to-day marketing tasks, overseeing product development stages, and ensuring alignment between branding initiatives and market requirements. Key Responsibilities: - Assist in managing the end-to-end product development process, including ideation, prototyping, testing, and launch. - Conduct market research activities to identify consumer needs, market trends, and competitive analysis. - Ensure all product materials, packaging, and branding elements are in alignment with the brand's positioning. - Act as a liaison between different departments to ensure smooth project execution and timely product launches. - Coordinate with the sales team to develop trade marketing initiatives, retailer promotions, and in-store branding activities. - Manage external agencies for advertising, creative development, PR, digital marketing, and other brand-related services. - Coordinate with vendors for marketing materials, packaging design, product photoshoots, and brand collateral. - Assist in planning and executing brand marketing strategies and campaigns across various channels. - Track and analyze product launch effectiveness, consumer feedback, market trends, and competitive performance. - Monitor budgets, cost tracking, and ensure campaigns and product launches are within budget. Key Performance Indicators (KPI): - Successful execution of product development projects within defined timeframes. - Effectiveness of product launches measured by sales performance, market penetration, and consumer feedback. - Maintaining brand guidelines across all marketing materials, campaigns, and communications. - Effective communication and collaboration with internal teams to meet project deadlines and objectives. - Timeliness and quality of deliverables from external partners, keeping within agreed-upon timelines and budgets. - Application of insights from consumer and market research into actionable strategies for product development and marketing. - Adherence to budgets for product marketing campaigns and cost optimization without compromising on quality or deliverables. If you have the required experience and skills, and are ready to take on the challenge of driving product marketing strategies in a dynamic environment, we encourage you to apply for the Assistant Manager - Brand & Product Marketing position.,