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Product Marketing Manager, watsonx.data, Data and AI

Product Marketing Manager, watsonx.data, Data and AI

IBM

7 - 12 years

15 - 19 Lacs

Bengaluru

Posted:2 days ago| Platform:

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Skills Required

golang artificial intelligence marketing b2b marketing ai techniques client engagement marketing strategies branding business development demo product marketing b2b product management atl product positioning btl retention customer experience

Work Mode

Work from Office

Job Type

Full Time

Job Description

In the role, you will drive the outcome of connecting differentiated POVs for watsonx.data as a leading solution for AI-ready data with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence.

Act as a market catalyst for watsonx.data, providing guiding views on key challenges in data management and bringing AI-ready data to gen AI, competitive positioning, and differentiators— all backed by data driven insights.

Develop product positioning,go-to-marketopportunities, and distinctive competencies that uniquely differentiate watsonx.data and drives client engagements and growth in the Data for AI space.

Create strategic messaging, and leadership proof points to improve the IBM’s market position in Data for AI.

Translate deeply technical concepts into marketing messages and compelling stories that influence analysts, customers, and partners towards IBM’s offerings.

Act as the launch linchpin that galvanizes internal support across all channels and drives demand for the offerings.

Lead and drive client, and business partner engagements in the field, digitally and at events.
Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise

7+ years experience in Product or B2B Marketing.

Ability to create client-centric messaging, targeting buyer pain points with differentiated value propositions.

Ability to critically craft and shape client journeys and customer experiences, throughout the marketing funnel.

Experience creating marketing business plans.

Ability to engage product managers and architects to translate technology into compelling marketing message.

Ability to deliver technical content like product demos.

Preferred technical and professional experience

Market understanding of Data and AI technologies.

Deep understanding of go-to-market strategies in generative AI.

Experience developing audience-focused marketing strategies

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Product Marketing Manager, watsonx.data, Data and AI