Product Marketing Manager

Were looking for a strategic, hands-on Marketing Head / Product Marketing Manager (PMM) to take full ownership of RazorThinks marketing engine leading go-to-market (GTM) execution, product positioning, and full-funnel demand generation. This is not a brand-only leadership role we need a true operator who can: Translate technical product capabilities into business value Run with lean resources Mentor a team of high-performing marketers Move fast with AI-first marketing workflows Youll own the success metrics across pipeline, lead generation, market positioning, and content velocity. Key Responsibilities GTM Strategy & Positioning Define and drive Virimas GTM playbook for core and AI-enhanced product features Develop compelling narratives that resonate with enterprise IT and security leaders Perform competitor research, market analysis, and ICP refinement regularly Partner with Product, Sales, and Customer Success to ensure message-market fit Demand Generation & Funnel Growth Own the end-to-end marketing funnel from top-of-funnel awareness to SQL handoff Lead multi-channel campaigns across LinkedIn, SEO, email, partnerships, and events Build scalable content engines (owned and performance) aligned to the buying journey Team Leadership & Execution Manage a lean team of content marketers, growth specialists, ops, and web developers Lead by example: write, experiment, and test as needed Foster a high-ownership, collaborative, AI-savvy culture within the team Analytics, Budget & Optimization Set and monitor KPIs: MQLs, pipeline velocity, attribution accuracy, CAC, ROI Own the marketing budget, tool stack, and agency/vendor relationships Champion marketing automation, reporting hygiene, and performance reviews Requirements 8-10 years of experience in B2B SaaS marketing, with at least 3+ in product marketing or GTM leadership Background in technical products, preferably in ITSM, ITAM, CMDB, cybersecurity, or adjacent enterprise IT categories Demonstrated ability to own pipeline, launch products, and work cross-functionally Strong ability to lead and execute from positioning docs to campaign performance reviews Hands-on experience with AI tools (ChatGPT, Copy.ai, Jasper, SEMrush, HubSpot, Visla, etc.) Excellent storytelling, messaging, and communication skills for technical and business audiences Experience working with US counterparts and timezone overlap Experience selling to public sector clients or navigating compliance-driven environments Experience with product-led growth (PLG) motions Background in technical writing