Product Marketing Manager, Gemini

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

A conversational AI tool that enables users to collaborate with generative AI and help augment their imagination, expand their curiosity, and enhance their productivity.

Responsibilities

• Drive Go-to-market strategy, plan and execution for Gemini in India, using research and insights. This includes leading aspects of brand marketing, creative development, media planning, buying and comprehensive measurement.
• Conduct business analytics to support Marketing strategy, impact and measurement with a focus on campaign performance across all brand and media initiatives.
• Work with various teams communicating and solve problems collaboratively, managing relationships with creative agencies, media agencies, and partners for large-scale activation.
• Partner with product teams to deliver insights, launch and communicate Gemini features and lead the strategy, planning and execution of large-scale, fandom-based activation. This includes managing end-to-end campaigns across cricket, movies, etc., ensuring strong brand presence and engagement.
• Develop a brand narrative and identity for Gemini, ensuring consistency across all marketing touchpoints and understanding of the cultural nuances.