Product Marketing Manager

About Appitsimple Infotek Established in 2014, we, Appitsimple Infotek, are an Ahmedabad-based IT firm with an impressive portfolio of IT solutions, including CallHippo a virtual phone system, and SoftwareSuggest – a software recommendation platform. We boast a dedicated workforce of 160+ employees from diverse backgrounds and domains, consistently striving to develop IT solutions that significantly benefit businesses. Moreover, our commitment lies in fostering an employee-friendly and rewarding workplace, ensuring both professional and personal growth for our employees. To know more: https://appitsimple.com/ About ControlHippo ControlHippo is a WhatsApp engagement platform that revolutionizes how businesses connect with customers. With Control Hippo, businesses can effortlessly access their WhatsApp business account from a unified platform, efficiently handling incoming queries and establishing meaningful connections with prospects. To know more : https://controlhippo.com/ Key Responsibilities: - Go-to-Market Strategy: Develop and execute GTM plans for product launches and feature enhancements. - Product Positioning & Messaging: Craft compelling narratives to differentiate ControlHippo’s offerings. - Sales Enablement: Provide sales teams with presentations, case studies, and competitive insights. - Market Research & Analysis: Analyze industry trends, customer needs, and competitors to inform strategy. - Customer & Competitor Insights: Gather feedback and monitor competition to refine positioning. - Demand Generation Support: Collaborate on campaigns to drive awareness and lead generation. - Product Launches: Plan and execute successful product rollouts. - Customer Retention & Advocacy: Support customer success teams with materials to drive adoption. - Reporting & Analytics: Track marketing performance and optimize strategies. - Cross-functional Collaboration: Work with product, engineering, marketing, and sales teams to align goals. Required Skills & Qualifications: - Education: Bachelor's degree in Marketing, Business, or related field (or equivalent experience). - Experience: 2-5 years in B2B SaaS product marketing with a track record of successful GTM strategies. - Strong understanding of SaaS models, customer lifecycle, and B2B sales. - Excellent communication and storytelling skills for compelling messaging. - Experience in market research and data-driven marketing strategies. - Proficiency in CRM and marketing automation tools (e.g., Salesforce, HubSpot, Marketo). - Ability to manage multiple projects in a fast-paced environment.