Product Marketing Manager APAC B2B Videotech English Mandarin

As a Product Marketing Manager at our company, you will play a crucial role in driving our growth and market presence globally. You will be based in a major APAC hub and will be responsible for developing and executing go-to-market strategies, positioning our products effectively, and enabling our sales teams to succeed in the diverse and high-growth market. Your contributions will directly impact the company's expansion and market leadership. **Responsibilities:** - **Market & Competitive Intelligence:** Conduct in-depth market research, analyze competitive landscapes, and identify key trends and opportunities within the video technology ecosystem. - **Go-to-Market Strategy:** Develop and execute comprehensive go-to-market plans for new product launches and existing product enhancements tailored for varying markets. - **Product Positioning & Messaging:** Craft compelling and differentiated product positioning and messaging that resonates with key customer segments across different countries. - **Sales Enablement:** Create high-impact sales tools and collateral to empower the global sales team to effectively articulate the value of our solutions. - **Content Creation:** Collaborate with technical and marketing teams to develop thought leadership content and materials that establish the company as a leader in video technology. - **Demand Generation Support:** Work closely with the regional marketing team to support demand generation campaigns and events. - **Customer Insights:** Gather customer feedback and insights to inform product roadmap decisions and ensure our solutions meet local market needs. - **Cross-functional Collaboration:** Act as a key liaison between product management, engineering, sales, and regional marketing teams to ensure alignment and effective execution of strategies. - **Performance Tracking:** Monitor and analyze the performance of product marketing initiatives, using data to optimize strategies and report on ROI. **Qualifications:** - Bachelor's degree in Marketing, Business, Engineering, or a related field. MBA is a plus. - 5+ years of experience in product marketing, preferably in B2B technology, video technology, broadcasting, or related industries. - Proven track record of successfully launching and growing products in multiple markets. - Deep understanding of the APAC business landscape, cultural nuances, and market dynamics. - Excellent written and verbal communication skills in English. Proficiency in other major APAC languages is advantageous. - Strong analytical skills and ability to translate market data and customer insights into actionable strategies. - Technical aptitude to understand complex video compression and AI technologies and translate them into compelling customer benefits. - Willingness to travel periodically. If you are a results-oriented product marketing professional with a passion for innovation and a desire to make a significant impact on our growing business, we encourage you to apply. **What we Offer:** - Opportunity to work with cutting-edge video technology in a rapidly evolving industry. - Dynamic and collaborative work environment with a passionate team. - Competitive salary and benefits package. - Significant opportunities for professional growth and career advancement in APAC. - Chance to make a tangible impact on the company's success across multiple regions. To Apply: Please submit your resume and a cover letter outlining your relevant experience and why you are interested in this role.,