Product Marketing Fixed DXR

Job Title

• Commercial Strategy & Insights

  • Drives commercial strategy by aligning portfolio positioning with market opportunity and growth objectives.

  • Researches and synthesizes customer, market, and competitor insights to inform targeting, messaging, and engagement strategies.

  • Defines target customers, personas, and decision journeys to guide marketing activation and sales enablement.

• Go-to-Market & Marketing Planning

  • Owns go-to-market strategy and launch plans, including budget allocation, ROI measurement, channel mix, and activation calendar.

  • Partners cross-functionally to ensure GTM alignment with product roadmaps, portfolio priorities, and business objectives.

  • Delivers the annual integrated marketing plan, ensuring continuous improvement and alignment across businesses and markets.

• Campaign Development & Execution

  • Leads campaign development in partnership with MarCom, establishing clear success metrics (PTS, ROI, funnel velocity).

  • Designs omni-channel engagement strategies and content roadmaps aligned to the customer decision journey.

  • Develops customizable asset toolkits for regional activation, ensuring consistent portfolio messaging and positioning.

• Sales Enablement & Customer Engagement

  • Acts as subject matter expert on product and market to support regional marketing and sales teams.

  • Designs and delivers enablement programs, including training, role-plays, storylines, and customer-facing materials.

  • Facilitates customer and KOL discussions, capturing feedback to refine positioning and accelerate adoption.

• Performance Measurement & Optimization

  • Measures post-launch performance using success metrics and customer feedback, identifying opportunities for optimization.

  • Designs and manages data strategies to enhance visibility of customer engagement, channel performance, and conversion.

  • Continuously iterates campaigns, content, and enablement strategies to improve commercial impact.

Minimum Required Qualifications

Experience:

• Minimum 8 years of experience with Bachelor’s OR minimum 5 years of experience with Master’s in Product Marketing, Marketing Communications, Product Management, or related fields.

Preferred Skills:

• Go-to-Market Planning & Execution

• Market & Competitive Intelligence

• Customer Segmentation & Persona Development

• Campaign Development & ROI Measurement

• Sales Enablement & Training

• Stakeholder Management in Matrix Organizations

• Omni-channel Engagement Strategies

• Business Acumen & Data-driven Decision Making
  

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