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Eastern Software Solutions logo

Product Marketing Executive

5 years

0 Lacs

noida uttar pradesh india

Posted:3 days ago| Platform: Linkedin logo

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Skills Required

marketing strategies segmentation targeting support research branding positioning communication presentation collaborative

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title:

Experience:

Location:

Department:


Marketing Executive


Key Responsibilities:

  • Develop and execute

    Go-To-Market (GTM) strategies

    and

    STP (Segmentation, Targeting & Positioning)

    frameworks.
  • Plan and support

    product launches

    and promotional campaigns.
  • Create, manage, and optimize

    marketing collaterals

    (brochures, presentations, case studies, digital assets, etc.).
  • Conduct

    market research and competitor analysis

    to identify opportunities.
  • Collaborate with sales teams to align marketing initiatives with business goals.
  • Support branding, events, and lead generation activities.


Requirements:

  • Bachelor’s/Master’s degree in Marketing, Business, or a related field.
  • 1–5 years of relevant marketing experience.
  • Strong understanding of

    core marketing principles (GTM, STP, positioning, product marketing).

  • Excellent communication, analytical, and presentation skills.
  • Ability to work in a fast-paced and collaborative environment.

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Eastern Software Solutions

Information Technology

Noida

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