Posted:4 hours ago|
Platform:
Work from Office
Full Time
Role & responsibilities Support go-to-market strategies for new software product launches across digital and offline channels. Assist in developing product positioning and messaging that resonates with target segments. Collaborate with product, sales, and design teams to create compelling product narratives and value propositions. Coordinate with internal stakeholders to develop and execute branding campaigns that align with business objectives. Conduct market research and competitor analysis to inform marketing strategies and product differentiation. Manage campaign execution across various channels (email, social media, events, content, etc.). Contribute to content development (blogs, decks, product pages, collaterals) for product promotion. Preferred candidate profile Bachelors degree in Marketing, Business 1–2 years of hands-on experience in marketing Strong communication Understanding of marketing fundamentals: 4Ps, segmentation, product lifecycle, etc Exposure to brand positioning and product marketing strategy
Eastern Software Solutions
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