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Eastern Software Solutions
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Marketing Executive

Marketing Executive

Eastern Software Solutions

2 years

0 Lacs

Noida Uttar Pradesh India

Posted:1 month ago| Platform:

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Skills Required

marketing software planning optimization positioning strategy support strategies messaging design branding research analysis content development segmentation

Work Mode

On-site

Job Type

Full Time

Job Description

Job Title:

Experience:

Location:

Department:

Industry:

About the Role:

We are seeking a passionate and results-driven Marketing Executive to join our growing team. In this role, you will contribute to the planning, execution, and optimization of our product and brand marketing initiatives. The ideal candidate will have a solid foundation in marketing principles with hands-on experience in software product positioning, go-to-market strategy, and brand development.

Key Responsibilities:

Support go-to-market strategies for new software product launches across digital and offline channels.
Assist in developing product positioning and messaging that resonates with target segments.
Collaborate with product, sales, and design teams to create compelling product narratives and value propositions.
Coordinate with internal stakeholders to develop and execute branding campaigns that align with business objectives.
Conduct market research and competitor analysis to inform marketing strategies and product differentiation.
Manage campaign execution across various channels (email, social media, events, content, etc.).
Contribute to content development (blogs, decks, product pages, collaterals) for product promotion.

Required Skills & Qualifications:

Bachelor’s degree in Marketing, Business
1–2 years of hands-on experience in marketing
Strong communication
Understanding of marketing fundamentals: 4Ps, segmentation, product lifecycle, etc
Exposure to brand positioning and product marketing strategy

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Eastern Software Solutions

Information Technology

Noida

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Marketing Executive