Product manager

Thales people architect identity management and data protection solutions at the heart of digital security. Business and governments rely on us to bring trust to the billons of digital interactions they have with people. Our technologies and services help banks exchange funds, people cross borders, energy become smarter and much more. More than 30,000 organizations already rely on us to verify the identities of people and things, grant access to digital services, analyze vast quantities of information and encrypt data to make the connected world more secure.MISSIONS & RESPONSIBILITIES - API Security Product Manager

Product Management

• Define and lead implementation of Product Line strategy and competitiveness action plans.
• Drive with Competitive & Marketing Intelligence and Segment Marketing the analysis of worldwide market trends, market/customer needs, segmentation and competitions relevant to the product line
• Define Product Line robust value proposition & competitive positioning , and differentiation with Marketing and Business Intelligence
• Prepare and present Product Plans as input to Product Life Cycle Decision Reviews, including Business Plan, roadmap, differentiation, value proposition, reuse strategy, market & customer requirements description (user experience)
• Lead implementation of Product Policy decisions and resulting action plan
• Propose SFRD/CFRD allocations that are approved during SBP, MYB and Development Launch DR
• Lead Product Line Core Team and Product Change Control Board with PLA
• Work closely with PLA and PM in charge of Product development
• Participate in development progress meetings and certify the Product acceptance
• Control and monitor Product Line and Product competitiveness, Business Plan and roadmap in coherence with Ambition Boost performance plan
• Ensure product re-use and Core/Non Core & MBT with PLA
• Ensure consistency between product naming & Brand architecture

Product & Offer Marketing

• Define winning product action plan and pilot Marketing & Sales Kit delivery with Marketing & Communication as part of BL Marketing plan : value proposition design, pricing rules, T&C, competitive positioning, marketing collaterals, Bid factory, Business model (including digital business model)
• Participate in Bid gate preparation: validate with PLA tender compliance to Product Policy and identify the gaps
• Provide support to Account Teams, Sales, Capture Leader and Bid Managers during pre-sales and Bid activities. Participate in customer, prospect & partner meetings
• Ensure accuracy and consistency on Marketing & Sales kits (including digital)

Customer Management

• Ensure consistency of Product Policy with the customer expectation & satisfaction as part of PL strategy & Product Plan
• Develop and maintain Market & Customer Requirements Description in line with Segment Marketing
• Define services offer related to the product and active & engage with Services

DECISIONS OWNED / KEY DELIVERABLES

• Product Line Strategy & Positioning
• Inputs to Product Competitiveness Reviews
• Products Plans with Business Plan, MCRD & roadmaps as input to Product Lifecycle DR and action plan
• Market & Customer Requirements Descriptions
• Product Baseline, re-use, MTB, Services
• Product Line & product reviews MoM
• Inputs to BL Marketing Plan
• Product PL Marketing & Sales kits
• Inputs to Bid gates
• Product Line maturity & performance dashboard

KEY INTERACTIONS

• BL VP
• Product Line Core Team (in particular PLA, Pdt Procurement, Pdt Project Manager)
• Segment Marketing
• Account Marketing
• Technical Directorate
• Competitive & Market Intelligence
• Value & Bid Marketing
• Bid and Capture Leaders
• Digital Marketing & Communications

SKILLS & EXPERIENCE REQUIRED

• Marketing B to B experience/skills, especially in terms of offer development
• Intimate knowledge on Mix Marketing
• Strong understanding on Financial, technical and/or systems engineering
• Understand the current marketing trends
• Product Portfolio Management
• Offer & Sales Enablement
• Leadership and Business Acumen
• Excellent communication skills, partner relationship skills, and team leadership skills

KPIs

• Product Line and product Order Intake, Market Share and Gross Margin evolution
• Recurring & Non Recurring evolution of costs in Bid
• Bid Win Rate
• Customer satisfaction (including services)