Product Manager-SRGTASC-Government BusinessProduct Manager

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Job Profile:

The role is responsible for identifying, driving, and scaling cross-sell opportunities within the Government Business (GB) segment. The incumbent will work closely with GB Sales teams and Cross-Sell Product teams to run targeted campaigns, monitor conversions, and contribute to strengthening the GB cross-sell portfolio across retail asset and liability products.

Key Responsibilities:

• Drive cross selling of Credit Cards, KDM Accounts, Kotak Cherry, Personal Loans, Home Loans, Loan against property (Individual) and Auto Loans through GB segment.


• Generate and track lending opportunities for GB entities in collaboration with the PSU Lending team.


• Guide and support the GB Sales team to generate Corporate Salary Account mandate leads and monitor their conversions.


• End-to-end ownership of lead generation, conversion tracking, revenue generation and database updation.


• Prepare and circulate regular MIS to stakeholders for performance visibility and decision-making.


• Plan, design, and execute monthly cross-sell conversion campaigns in coordination with product teams.


• Conduct monthly performance reviews with GB Sales teams and Cross-Sell product teams.


• Create and send product mailers highlighting key benefits and value propositions.


• Conduct product knowledge and cross-sell training sessions for GB Sales teams.

Job Requirements

• 3-5 years of experience in managing cross-sell products with strong understanding of retail asset/liability offerings.


• Analytical Skills as the role involves data management and report generation.


• Creative thinking to design and run cross-sell campaigns. In addition, to send creative mailers with detailed product offerings.


• Collaborative approach for working with various stakeholders to understand the support requirement and its delivery.


• High drive for results and ability to closely monitor critical business parameters.