Product Manager (Monogastric Marketing)

• Job overview & Skills
• Overview:
  

• Requirement of Educational Qualifications
  

• Requirement of Professional Experience
  

• Requirement of Functional Skills
• Strategic thinking
• Project management
• Creative
• Analytical skills
• Presentation skills
• Requirement of Behavioral Skills
• Self-starter
• Effective communicator
• Listening ability
• Collaborative
• Easily adapt to change & challenges.
• Principal Accountabilities
  

Develop and implement various activities and targeted campaigns to grow in assigned brands and thus ensuring growth in margins

• Develop in-depth understanding of the products, competitors to define the growth path of the segment and products.
• Develop strategic plan for focused efforts to ensure high brand recall.
• Monitor the brand performance, market share and provide timely intervention for the growth of the brands.
• Ensure growth in the contribution margins for the products as per defined targets.
• Growth & Contribution margin of the assigned brands
  

Be the product champion and participate in discussion with customers and internal departments to strengthen the demand

• Engage with key customers on technical discussions, trials, and new products to build customer confidence and to showcase company/ brand strengths & advantages.
• Brand Technical support for customers
• Develop the training manual and train the sales team members on product and competition.
• Regular evaluation of brand confidence for the sales team with precise action plan
• Field visits
• Training Calendar
• Brand confidence score
  

Continuous brand building activity by planning and execution of brand specific strategies

• Brand specific Annual Operating Plan
• Contribute in developing effective marcoms and technical collaterals
• Digital promotion / Social Media Marketing
• Represent the brand at various exhibitions, trade shows, various technical forums.
• To organize Seminars, webinars, Customer Group Meetings to showcase R&D strengths and product quality strengths.
• Publish technical articles and journals.
• To formulate effective Sales & Marketing Campaigns
• CVP
• Campaign effectiveness
• Project Conversion
  

Support development of new products in the segment and contribute to their success and margin

• Brand extension strategy as per product life cycle
• Identify opportunities available for new products through market scanning and customer insights.
• Work with cross functional team through the stage-gate process for development and launch of new products.
• Facilitate the pilot launch and field trials.
• Design the brand plan, pre & post launch surveys
• Successful launch of new products
• Brand Performance