Product Manager (Monogastric Marketing)

Salary: INR 15-18 LPA
Experience: 3-7 YearsLocation: BangaloreEducation: B VSc/ M VSc with MBAIndustry: Animal Healthcare

Skills Required: Project Management, Brand Strategy Development, Effective Communication, Brand Marketing, Creative and Collaborative

Description

1. Job overview & Skills:

Responsible for growing the contribution for the Poultry division by ensuring focus in on right levers in brand communications/campaigns and work with the sales team to ensure high profitability for the company from the products under management.

Requirement of Professional Experience

3-7 years of experience in animal healthcare domain (Poultry) with Hands-on experience of brand management and managing the expectations of key customers including IBG

Requirement of Behavioural Skills

• Self-starter
• Effective communicator
• Listening ability
• Collaborative
• Easily adapt to change & challenges.

2. Principal Accountabilities

• Develop and implement various activities and targeted campaigns to grow in assigned brands and thus ensuring growth in margins
• Develop in-depth understanding of the products, competitors to define the growth path of the segment and products.
• Develop strategic plan for focused efforts to ensure high brand recall.
• Monitor the brand performance, market share and provide timely intervention for the growth of the brands.
• Ensure growth in the contribution margins for the products as per defined targets.

Key Performance Indicators:

• Growth & Contribution margin of the assigned brands
• Be the product champion and participate in discussion with customers and internal departments to strengthen the demand
• Engage with key customers on technical discussions, trials, and new products to build customer confidence and to showcase company/ brand strengths & advantages.
• Brand Technical support for customers
• Develop the training manual and train the sales team members on product and competition.
• Regular evaluation of brand confidence for the sales team with precise action plan
• Continuous brand building activity by planning and execution of brand specific strategies

Digital promotion / Social Media Marketing :

• Represent the brand at various exhibitions, trade shows, various technical forums.
• To organize Seminars, webinars, Customer Group Meetings to showcase R&D strengths and product quality strengths.
• Publish technical articles and journals.
• To formulate effective Sales & Marketing Campaigns
• Support development of new products in the segment and contribute to their success and margin
• Brand extension strategy as per product life cycle
• Identify opportunities available for new products through market scanning and customer insights.
• Work with cross functional team through the stage-gate process for development and launch of new products.
• Facilitate the pilot launch and field trials.
• Design the brand plan, pre & post launch surveys

Mandatory Criteria :

● Mandatory Qualification - BVSc, MVSc.
● Need candidate from animal healthcare domain (Poultry division) only● Candidate should have experience in Brand Marketing, branding and campaigns.● Looking for Poultry division marketing candidate.● Candidate should be good in making and managing Brand growth and strategy● Candidate should have experience in Product lead and successful launch of new products.● Need Local candidates only or candidate should have solid reason for relocation.

Job Type: Full-time

Pay: ₹300,000.00 - ₹600,000.00 per year

Schedule:

• Day shift
• Fixed shift
• Monday to Friday

Supplemental Pay:

• Performance bonus

Application Question(s):

• Mandatory Qualification - BVSc, MVSc.

• Need candidate from animal healthcare domain (Poultry division) only

• Education

UG: BVSC in Veterinary Science
PG: MVSC in Any Specialization

Work Location: In person