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Aditya Birla Insulators
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Product Manager Luxury Wood Finishes

Product Manager Luxury Wood Finishes

Aditya Birla Insulators

5 - 11 years

14 - 18 Lacs

mumbai

Posted:4 days ago| Platform:

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Skills Required

supply chain product launch front end sales category head brand strategy relationship atl product testing product strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

Write the purpose for which the job exists (in 23 lines)

To contribute to the brand growth, market share and profitability by translating the product development and

productbrand Strategy into action.

2) Dimensions:

Mention quantitative or qualitative parameters that are relevant for the job and provide a better understanding of the scope and scale of the job.

Business Workforce Number

Unit Workforce Number

Function Workforce Number

Department Workforce Number

Other Quantitative and Important Parameters for the job: Budgets/ Volumes/No. of Products/Geography/ Markets/ Customers or any other parameter

3) Job Context & Major Challenges: Write the specific aspects of the job that provide a challenge (internal and external) to the jobholder in the context of the Business / Unit / Function / Department / Section

Indian decorative paints market is $7. 5 billion industry and growing in double digits. It s a growing industry driven

by the shortening of painting cycle, increased housing demand, premiumization demanded by consumers and the

infrastructure push by the government. At Birla Opus, we are building a new age and a differentiated paints

company to earn a significant market share going forward. This role is an opportunity to create a cutting edge sales

programme that is market leading and actively contributes in the endeavour to be the new benchmark of sales and

marketing in the industry.

The role of this person is to build the product strategy and ensure the effective product launch in the market.

4) Key Result Areas: Write the key results expected from the job and the supporting actions for each of these key result areas (For a majority of jobs typically there could be 4 7 key result areas)

Key Result Areas

Supporting Actions

Achieve all the target numbers for the product

Achieve the targeted numbers for the product

one is responsible for.

Attain the numbers for select set of products /

new products / focus products by adequate

support to the sales team.

Track, measure and attain set goals on market

share for both volume and revenue for the

product.

Refer to competitors analysis to aid

achievement of all the target numbers for the

product.

Provide inputs for own product to enhance the

product by tracking and analysing feedback from

the market.

Front end the execution of the new product

development initiatives to ensure continued value

enhancement of the product

Partner with Group Product Manager to provide

inputs on new variations or ranges for the

product.

Perform periodic product and market reviews to

identify gaps and areas of opportunity for the

product.

Liaison with Group Product Manager to

brainstorm new product variation ideas for the

product.

Follow up and coordinate product testing of new

products/ranges in partnership with the R&D

team.

Execute the GTM plan for the new products for the product.

Conduct the BTL communication for the product

Coordinate the onground promotion initiatives

for the product.

Implement onground promotion activities

through BTL in partnership with creative agencies.

Coordinate and follow up with the Brand team to ensure implementation of ATL activities.

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Product Manager Luxury Wood Finishes