Product Manager - Conversion

Job Description

Product Manager Conversion About the Role We are looking for a Product Manager who is passionate about crafting seamless, high-conversion user onboarding journeys in fintech. You will lead the end-to-end product experience from signup to activation, leveraging data, design, and tech collaboration to continuously improve the funnel. If you enjoy working on user-first digital products, solving real-world onboarding challenges at scale, and collaborating across functions to drive impact, this is the role for you. Job Description: The Product Manager will be responsible for planning and executing product strategy across the onboarding lifecycle including funnel design, data-led experimentation, and close coordination with engineering and risk teams. You will ensure that our onboarding experience is simple, scalable, compliant, and effective in converting users into transacting customers. Key Responsibilities: Product Strategy & Vision Define and evolve the product vision for user onboarding and early lifecycle journeys. Use funnel diagnostics, user research, and competitor benchmarking to shape the roadmap. Balance user experience, compliance (KYC, risk), and operational scalability. Drive end-to-end product development from concept (0) to launch (1). Product Development Own the onboarding and activation funnel in the app from app open to first transaction. Define user journeys, edge cases, and success metrics in detailed PRDs. Work closely with engineers to validate tech feasibility, resolve blockers, and ensure timely delivery. Collaborate with design and compliance to maintain frictionless but secure flows. Analytics & Iteration Set up dashboards to track funnel metrics, drop-offs, time-to-KYC, and activation cohorts. Run A/B experiments and use behavioral insights to iterate and optimize flows. Deep-dive into data to identify root causes of user friction or drop-offs. Partner with analytics and CX teams to gather qualitative and quantitative feedback. Cross-functional Collaboration Work closely with business, marketing, design, and tech teams to ensure alignment on onboarding goals. Coordinate with risk and ops teams for fraud checks, verifications, and backend flows. Skills & Qualifications 35 years of product management experience in consumer-facing digital products, preferably in fintech, lending, or neobanking. Proven track record of owning onboarding or user activation funnels in a mobile-first environment. Strong analytical mindset comfortable using tools like Mixpanel, Amplitude, SQL, or Looker. Decent technical understanding able to discuss APIs, integration approaches, and app-side behavior with engineers. User-first approach, but able to work within constraints of regulation, fraud, and backend systems. Excellent communication and execution skills self-starter who thrives in fast-paced environments. Good to Have Experience with KYC, video verification, or fraud management workflows. Exposure to gamification or progressive profiling in onboarding. Prior experience with experimentation platforms and cohort analytics. Experience in using AI led tools to improve funnel conversion metrics