Product Manager And Pricing

Job Description

Position: Manager-Product, Pricing , Business Intelligence & Marketing ( IC role) Reports to: Head Marketing with Matrix to MD directly Ownership: Pricing independently. Key Responsibilities Pricing Strategy Development • Formulate and implement competitive pricing strategies that maintain premium positioning and market relevance. • Conduct market intelligence gathering and analysis to support dynamic pricing decisions. • Design and execute promotional campaigns and schemes tailored to business objectives. • Manage pricing for both new product introductions and repositioning of existing lines. • Share pricing intelligence and insights with relevant stakeholders for effective decision- making. Product Management • Strategically manage and optimize the product portfolio to align with business goals and consumer preferences. • Ensure product compliance with evolving government regulations and guidelines. • Identify and implement new product innovations, supported by feasibility studies and market insights. • Lead the introduction of new tyre lines/brands to meet strategic and business objectives. • Drive the preparation and execution of Market Product Planning Team (PPT) meetings to define long-term product strategy and roadmap. • Take ownership of new product business planning and approvals as per Product Request (PR) process. • Develop and maintain five-year product plans catering to evolving market needs. Business Intelligence & Market Segmentation • Conduct strategic market and segment analysis to support growth and positioning. • Benchmark competitor pricing and product development strategies to maintain competitiveness. • Monitor, analyze, and recommend strategic actions based on competitor developments and market trends. • Collaborate with external agencies and research partners to acquire reliable market intelligence. • Analyze data on pricing, market segmentation, vehicle parc, and production vs. sales for strategic planning. Promotions & Price Management • Set up and maintain structured pricing lists in alignment with agreed strategies. • Propose promotional initiatives based on market conditions and supply dynamics while adhering to budget and profitability goals. • Communicate pricing updates and promotional campaigns to distributors, retailers, and end customers. • Manage pricing data entry and updates in SAP, including stock transfer pricing aligned with plant operations. Product & Brand Marketing • Ensure accurate data collection and documentation of product requests in alignment with PR processes. • Provide input for product masterplans (APAC PLT) and marketing communication assets (POSM, sales arguments). • Develop product stories, fact sheets, and bulletins to support field sales and facilitate product training sessions. • Identify and shortlist appropriate tread patterns suitable for Continentals portfolio across key geographies. Key Competencies • Strong analytical and conceptual thinking capabilities. • Strategic mindset with the ability to derive actionable recommendations from analysis. • In-depth business knowledge of the replacement equipment (RE) or aftermarket automotive sector. • Sound decision-making and effective presentation skills. • Excellent verbal and written communication skills in English. • Proficient in MS Office, particularly Excel and PowerPoint. Qualifications • Graduate degree in Economics, Commerce, Marketing, or Engineering. • Postgraduate degree in Business Administration or related field. Professional Experience • Minimum 8 years of relevant experience in product management, pricing, business intelligence, or marketing functions. • Proven experience in cross-functional coordination and project management.