Product Designer

About Cult

Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete. The company’s vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology.

Role - Product Designer

Location

What You'll Do

At Cult, design isn’t decoration — it’s how we shape behaviour, tell stories, and move millions.

As a product designer, you’ll craft intuitive, joyful experiences that power our growing fitness and lifestyle marketplace — from the first tap of discovery to the final swipe of checkout.

You’ll:

• Own end-to-end journeys across app and web, blending functionality with emotion.
• Collaborate with product managers, engineers, marketers, and category teams to shape features that are delightful and measurable.
• Design clean, expressive interfaces that echo our energy and elevate every interaction.
• Use data, feedback, and your own design instincts to refine flows, layouts, and user outcomes.
• Contribute to and evolve our design system — building consistency while leaving room for surprise and delight.

What We're Looking For

You have 2–3 years of hands-on product design experience and a portfolio that reflects:

• Strong visual sensibility and thoughtful UX decision-making.
• Comfort designing for both mobile and web — you understand how behaviour shifts across form factors.
• Experience working cross-functionally to ship quality products at scale.
• Hands-on experience with AI tools — whether integrating them into products or using AI in your design process (e.g., Figma AI, ChatGPT, Midjourney, etc.).
• A sharp eye for detail: from typography to motion, you care how it feels and how it functions.
• Proficiency in tools like Figma. Bonus points if you love prototyping, animating, or storytelling through motion.

Bonus Points For:

• Background in e-commerce, lifestyle platforms, or mobile-first marketplaces.
• Understanding of consumer psychology and digital buying behavior.
• Passion for fitness, wellness, or movement — you get the joy of it, and it shows in your work.