Job Title: Performance Marketing Specialist Location: Ahmedabad, Gujarat Type: Full-Time About the Role: We are looking for a results-driven Performance Marketing Specialist to join our growth team. The ideal candidate will be responsible for strategizing, executing, and optimizing digital advertising campaigns across platforms like Google Ads and Meta (Facebook & Instagram Ads). You’ll work closely with product, design, and content teams to generate qualified traffic and drive ROI-focused results. Key Responsibilities: Plan, execute, and manage paid advertising campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram). Optimize campaigns for performance metrics such as ROAS, CPA, CTR, and CPL. Conduct A/B testing on creatives, audiences, and placements to improve campaign efficiency. Perform deep-dive analytics using tools like Google Analytics, Meta Business Manager, and other performance dashboards. Collaborate with content and design teams to develop compelling ad creatives. Monitor and report on campaign performance, deriving insights for continuous improvement. Stay updated with the latest platform updates, trends, and best practices in performance marketing. Work with product and sales teams to align marketing efforts with business objectives. Requirements: 2–5 years of hands-on experience managing Google Ads and Meta Ads campaigns, preferably in a product-based or D2C environment . Strong understanding of performance metrics and conversion tracking. Proficiency in tools such as Google Analytics, Meta Business Suite, Google Tag Manager , and Excel/Google Sheets for reporting. Knowledge of keyword research, audience segmentation, and media buying strategies. Ability to analyze data and trends to make informed decisions. Excellent communication skills and attention to detail. Certification in Google Ads and Meta Blueprint is a plus. Preferred Qualifications: Bachelor's degree in Marketing, Business, Communications, or related field. Experience with remarketing, lookalike audiences, and funnel optimization. Familiarity with tools like HubSpot, SEMrush, or Ahrefs is an advantage. #Enlightenschola1 Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹35,000.00 per month Schedule: Day shift Work Location: In person

Job Title: MERN Stack Developer Location: Surat, Gujarat Experience: 2 to 5 Years Employment Type: Full-Time (On-Site) Key Responsibilities: Develop, test, and maintain scalable web applications using the MERN stack. Collaborate with front-end and back-end developers to build seamless web solutions. Design and integrate RESTful APIs for efficient system communication. Work with UI/UX teams to implement modern, responsive, and visually appealing designs. Troubleshoot application issues, improve performance, and ensure stability. Implement security best practices and data protection measures. Keep up to date with latest trends, technologies, and frameworks in web development. Qualifications and Skills: Bachelor’s degree in Computer Science, IT, or related field (preferred). 2-5 years of hands-on experience in MERN Stack Development. Proficient in JavaScript, HTML5, CSS3, and working with MongoDB, Express.js, React.js, Node.js. Experience with Next.js is a plus. Familiarity with UI frameworks like Bootstrap or Material-UI. Strong understanding of RESTful APIs and web services. Experience with version control systems such as Git. Ability to work independently and collaboratively in a team. Strong problem-solving skills and attention to detail. #Enlightenschola1 Job Types: Full-time, Permanent Pay: ₹800,000.00 - ₹1,000,000.00 per year Schedule: Day shift Work Location: In person