PRIMARY RESEARCH Executive

Primary job title (standardized): CATI Interviewer (Primary Research)

About The Opportunity

Role & Responsibilities

• Conduct high-volume CATI interviews following provided questionnaires and scripts, ensuring professional and consistent respondent engagement.
• Meet daily and weekly call/interview targets while managing quotas, sampling frames, and respondent screening rules accurately.
• Use CATI platforms and dialer systems to schedule calls, log responses, and ensure clean, interview-ready datasets.
• Validate and enter data with precision; flag inconsistencies and follow up for clarifications or quality checks as required.
• Maintain respondent confidentiality and adhere to company and client compliance standards, including no-bias interviewing and consent processes.
• Collaborate with supervisors and field leads to optimize scripts, improve completion rates, and resolve respondent issues promptly.
  

Skills & Qualifications

• Must-Have
• 1+ years experience in CATI/telephone interviewing or proven call-centre survey experience.
• Excellent verbal communication in English and proficiency in one or more regional languages (Hindi, Marathi, Tamil, Telugu, Kannada, Bengali, etc.).
• Comfortable using CATI/dialer software and basic tools (MS Excel, Google Sheets, CRM).
• High accuracy in data capture, strong attention to detail, and ability to follow scripted questions exactly.
• On-site availability and willingness to work in shift patterns to meet project timelines.
• Preferred
• Prior exposure to market research methodologies, quota management, and sample weighting concepts.
• Experience with specific CATI platforms (e.g., Voxco, Confirmit, SurveyCTO or similar) and CRM systems.
• Graduate degree or diploma in commerce, social sciences, statistics, or related fields.
  

Benefits & Culture Highlights

• Structured onboarding with CATI training, mock interviews, and ongoing coaching to improve completion rates.
• Performance-linked incentives, clear on-site career progression, and opportunities to shift into field/project management roles.
• Fast-paced, team-oriented environment with emphasis on data quality, client delivery, and skill development.