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Eli Lilly And Company
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Primary Market Research - Consultant

Primary Market Research - Consultant

Eli Lilly And Company

2 - 6 years

4 - 8 Lacs

bengaluru

Posted:3 weeks ago| Platform:

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Skills Required

primary market research factor analysis penetration project management pharma analytical market research spss research operations

Work Mode

Work from Office

Job Type

Full Time

Job Description

LCCI Market Research Consultant PMR

At Lilly, we believe in the talent of our workforce. One of the best ways to utilize and develop that talent is to use our existing workforce to fill new and/or open positions. If you are looking for a new position within Lilly, you can view and apply to open roles posted in the internal job posting system. You must meet the minimum qualifications outlined in the job description and have/obtain work authorization in the country the position is located in order to be considered. When applying internally for a position, your current supervisor will receive notification that you have applied to the position. We encourage employees to discuss the opportunity with their supervisor prior to applying.

Path/Level:

P 2

Note: Roles are posted at the lowest level of a band, however, employees should search across all levels of the band to identify all opportunities. Employees hired on banded positions (ex: P1-P3, R1-R2, B1-B3, etc.) transfer at their current level, despite the level indicated on the job posting. For example, if a P2 candidate is selected for a P1-P3 banded position, the candidate will remain a P2 in the new role.

Eli Lilly has a broad portfolio of in-market and near launch brands across the globe . Brand and marketing teams rely on strong market research support to understand brand performance, identify new opportunities, create marketing & business plans, and recommend tactical adjustments, if necessary.

This role is responsible for managing the engagement and execution of market research projects and managing a consistent, timely market research process. The job requirement includes the individual to have relevant knowledge of primary market research and understanding of key business drivers to improve processes. The role includes defining problem statement & research approach, finalizing questionnaires, developing recruiting lists, aggregating data, interpreting results, cross-referencing secondary sources, and reporting findings. The role demands the individual to execute as well as distill insights in concise and effective manner. The role requires a close partnership and engagement with market researchers based in US to understand their ongoing business needs , as well as external agencies that manage panels and collect data on our behalf in US and Global countries .

Key Responsibilities:

Project Execution: as a brand engagement leader, responsible for

Developing and coaching team members to develop an approach for projects

Proactively identify potential risks and probable solution to overcome the same

Detailed quality check to ensure all standard quality check measures are met

Story boarding and insight generation with effective visual, written, and verbal delivery to business partners

Leading multiple projects and deliver on quality execution & on-time delivery of the quantitative market research projects

Collaborating with brand & MR team stakeholders in approach development, and to present final outputs to team & provide recommendations

Proposing & implementing analytical methodologies & techniques that delivers on strong story and insights generation with effective visual, written, and verbal delivery to business partners

Project Management

Enables decisions impacting basic operational, process, project, or service activities

Establishes key relationships with business partners; develops solutions to meet needs. Can drive conversations with business partners and advisors leading to increased capability and project penetration

Leads larger and longer projects with higher visibility & impact; facilitates multiple team / business partners; able to develop project plans

Partner with Lilly Project Managers and Privacy team to ensure all necessary compliance and finance guidelines are met during project set-up & execution

Educates self and others on complex analytical methodologies & approaches / data centric market research solutions and gains supports for ideas; communicates effectively with a purpose; able to influence the project team & stakeholders to seamlessly execute the project

Education Requirements : Graduation / MBA/Post Graduation from a Tier-I institution

Experience in working on Synthesis/Knowledge management/Secondary projects are advantageous .

Experience related requirements

6 to 9 years of experience in quantitative discipline and advanced statistics within consulting organization, brand teams in pharma companies or healthcare consulting companies with demonstrated ability to efficiently execute in an ambiguous environment .

Technical Skills

Strong experience within quantitative market research with sound data acumen & skills

Statistical and advanced analytical background and their application in Quantitative Market Research

Should have relevant knowledge & working experience on statistical and complex analytic approaches like Conjoint, Customer Segmentation (Decision Tree, K-Cluster, Rain Forest, etc.), Bayesian Networks, Regression & Correlation, Pricing, Factor analysis, etc.

Requires commercial and pharma experience (would be value addition if available). Provides strategic insights to Lilly Advisors, Brand Teams to shape/develop program/brand strategy. Brings deep understanding of data synthesis and awareness on data innovations within quantitative market research in an external environment

Knowledge of statistical packages and tools (SPSS, Q, or similar) and Commercial databases like MIDAS, LAAD, APLD, etc. is a plus

Experience working on tools like R, Python; and hands-on with data visualization & reporting tools like Tableau and Power BI is a bonus

Integrates research, intelligence, and alternate datasets to generate insights that facilitates decision making

Should have demonstrated traits of customer excellence and capability expansion leading to business continuity

Innovation mindset and strong drive for change; and bring best practices from external environment that delivers on strong value and impact

Soft Skills

Strong work ethic, personal motivation, and team player who is dynamic and result oriented

Proven teamwork and collaboration skills. Ability to manage multiple partners / projects

Attention to detail and ability to solve business problems through analytical reasoning

Good interpersonal and communication skills

Self-Driven and has ability to effectively present and defend analyses

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Eli Lilly And Company

Pharmaceutical Manufacturing

Indianapolis Indiana

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Primary Market Research - Consultant