PR Lead

Job Description

This role is paramount to our growth strategy, focusing on building a strong and credible brand image, enhancing media and public engagement, and fostering strategic partnerships. You will be instrumental in driving visibility and trust through targeted influencer and media outreach. A core objective is to secure high-value tie-ups with established brands across India, creating direct work and placement opportunities for talented individuals graduating from Fashion TV SOPA, echoing our catchphrase: "Deserving talents can go global with international placements and projects through FTV." Key Responsibilities: Strategic Brand Collaborations: Identify, pitch, and secure collaborations with reputed national brands to establish robust work pipelines and placement opportunities for Fashion TV SOPA alumni. Brand Perception & Lead Generation: Develop and execute PR strategies to elevate our brand perception, attract high-quality leads for Fashion TV SOPA admissions, and enhance our industry standing. Franchisee Support & Integration: Support our sub-franchisees by ensuring real opportunities and seamless industry integration for their students through strategic partnerships. Global Opportunity Showcase: Strategically highlight FTV s international brand collaborations to effectively demonstrate global opportunities and pathways for our students. Media & Influencer Relations: Cultivate and maintain strong relationships with key media outlets, journalists, and influencers to secure prominent features, interviews, and brand mentions. Cross-Marketing Initiatives: Develop and implement innovative cross-marketing campaigns with partner brands to maximize reach and impact. Crisis Communication: Proactively manage and mitigate any potential brand reputation risks. Desired Skills & Experience: 5+ years of progressive experience in Public Relations, with a significant tenure in a PR agency. Proven track record of building and leveraging a strong network of established national brands. Exceptional ability to identify, negotiate, and close high-impact brand collaborations. Demonstrated success in enhancing brand image, media engagement, and public perception. Strong understanding of the Indian media landscape and key influencers. Excellent written and verbal communication, presentation, and interpersonal skills. Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously. Results-oriented with a strategic mindset and a proactive approach.