PR Lead

As an experienced Public Relations Specialist within the IT industry, you will collaborate closely with the HQ marketing team to devise and implement a comprehensive public relations strategy. Your responsibilities will include maintaining the company's messaging platform to ensure all communications align with the brand's style, tonality, and execution standards. You will play a vital role in identifying PR opportunities, providing detailed cost analysis, outreach strategies, and ROI expectations. Additionally, you will be tasked with generating PR reports that evaluate ROI and performance metrics to gauge the success of campaigns. Your expertise will be pivotal in defining and executing PR, media, and communications activities in alignment with our marketing plan. By promoting brand awareness and fostering a distinct brand identity within the region, you will contribute to the growth and recognition of the organization. Moreover, you will be instrumental in creating diverse marketing opportunities, both paid and unpaid, to enhance brand visibility and engagement. Your involvement in crafting PR marketing materials, including press releases, presentations, newsletters, and digital asset copy, will be crucial in maintaining a compelling brand narrative. To excel in this role, you should possess a minimum of 3 years of experience in the IT industry and hold a Bachelor's Degree in Marketing, Public Relations, Communications, or a related field. With 4-7 years of proven experience, you must demonstrate a successful track record of securing strategic media coverage and executing PR campaigns that yield measurable results. Strong command of verbal and written English, exceptional writing and editing skills, and the ability to communicate effectively are essential for this position. Your confident and charismatic personality should enable you to present, engage, and interact seamlessly across diverse cultures, contributing to the overall success of the PR initiatives.,